BlueCare Tennessee Sees Success With New Mobile Messaging Platform

Thursday, February 22, 2018

BlueCare Tennessee recently wrapped a successful pilot for a mobile messaging platform designed to help the TennCare managed care organization connect more effectively with its members. 

The mobile service, known as a ‘Wire’, enables BlueCare to send reminders to members about recommended health screenings and upcoming appointments. The messages are especially effective among younger BlueCare members, who are usually more comfortable with texting as opposed to traditional forms of outreach such as letters and phone calls.

“People can do so many things on their mobile phones now that it made sense for us to pursue a mobile engagement option,” said Brandy Matthews, outreach program manager for BlueCare. “This connection gives our members faster and easier access to their personal medical information.”

The messaging service was developed in partnership with Relay Network and launched in August 2017. To date, more than 158,000 members – 28 percent of BlueCare’s population – have signed up for the program.

Each message sent ‘over the Wire’ contains links to a secure, personalized website – members click on the link and log in to view health information, preventive screening reminders and more.

“Relay does not require customers to download an app, removing friction that can get in the way of an easy interaction,” said Brie Tascione, Relay’s chief marketing officer.

BlueCare plans to grow the TennCare-approved program in the months to come, with a continued focus on recruiting the teens and young adults who represent a significant portion of its membership.



Breathe. Easy. Mobile Lung CT Coach To Visit Catoosa County

CHI Memorial’s mobile lung CT coach will provide computerized tomography screenings at The Colonnade Center, 264 Catoosa Circle in Ringgold, on Tuesday, Oct. 2 from 10 a.m.–3 p.m.    Officials said, "Lung cancer screening is a test to look for signs of lung cancer in otherwise healthy people. The low-dose CT scan shows a 3-D image of your lungs that is clearer and ... (click for more)

Free Bariatric Seminars In October Hosted By CHI Memorial Metabolic And Bariatric Care

Jaime Ponce, M.D. and CHI Memorial Metabolic and Bariatric Care will host free seminars in October on surgical weight loss options. The seminars will be held at CHI Memorial Metabolic and Bariatric Care, 7405 Shallowford Road, Suite 160, in Chattanooga.              Oct. 2 11:30 a.m.  -  Bariatric Surgery Seminar Oct. 2 ... (click for more)

Heavy Rains Flooding Many Roads, Some Businesses

Heavy rains throughout Monday brought water over many Hamilton County roads and into some businesses. The front area of the Mapco in the 8100 block of Standifer Gap Road was a small lake. The Sheriff's Office said, "Drivers in the Middle Valley and East Brainerd Road areas are encouraged to avoid driving in low lying areas. All drivers should exercise caution. "Drivers ... (click for more)

Mountain City Club Considering Sale Of Downtown Club To Developer Defoor

Officials of the Mountain City Club are considering sale of the property at Eighth and Chestnut to a developer. Dan Saieed, club president, said the board was approached by developer Byron Defoor with an offer for the property. He said the club is facing declining membership and extreme  financial issues so is considering the offer. The Defoor group developed the nearby ... (click for more)

Why I'm Voting Republican And So Should You

For much of my life, the commitment to the Democratic Party has puzzled me. I was raised to analyze both sides of issues and to make an intelligent decision based upon that information. The values of self-reliance, hard work, and individual liberty that I grew up with were the same American values that have made this country exceptional. As I have grown older, I have witnessed ... (click for more)

Roy Exum: It’s So Sad For Me

I cannot remember a time in my life when I have been as saddened by such a travesty that has now erupted in the confirmation process that would place Brett Kavanaugh on our Supreme Court. I am sad for every single person who has been touched by this catastrophe, from 85-year-old Dianne Feinstein to Brett’s wife and two young daughters, ages 13 and 10. Not a person, in any way involved, ... (click for more)