BlueCare Tennessee Sees Success With New Mobile Messaging Platform

Thursday, February 22, 2018

BlueCare Tennessee recently wrapped a successful pilot for a mobile messaging platform designed to help the TennCare managed care organization connect more effectively with its members. 

The mobile service, known as a ‘Wire’, enables BlueCare to send reminders to members about recommended health screenings and upcoming appointments. The messages are especially effective among younger BlueCare members, who are usually more comfortable with texting as opposed to traditional forms of outreach such as letters and phone calls.

“People can do so many things on their mobile phones now that it made sense for us to pursue a mobile engagement option,” said Brandy Matthews, outreach program manager for BlueCare. “This connection gives our members faster and easier access to their personal medical information.”

The messaging service was developed in partnership with Relay Network and launched in August 2017. To date, more than 158,000 members – 28 percent of BlueCare’s population – have signed up for the program.

Each message sent ‘over the Wire’ contains links to a secure, personalized website – members click on the link and log in to view health information, preventive screening reminders and more.

“Relay does not require customers to download an app, removing friction that can get in the way of an easy interaction,” said Brie Tascione, Relay’s chief marketing officer.

BlueCare plans to grow the TennCare-approved program in the months to come, with a continued focus on recruiting the teens and young adults who represent a significant portion of its membership.



Community Health Fair To Be Held July 14

High-tech screening services and information will be available at a community health fair clinic from 8 a.m. to noon on Saturday, July 14, at Vascular Institute of Chattanooga, 2358 Lifestyle Way near Gunbarrel road.  All screenings and information will be provided to the public at no charge.  Digital lung scans and vascular ultrasound checks will highlight the event. ... (click for more)

Morning Pointe Hosts Father's Day Cookout

Fathers were treated to a feast at Morning Pointe of Chattanooga at Shallowford during a Father's Day cookout at the assisted living community.  Ribs and grilled pineapple were on the menu, as residents and their loved ones enjoyed food, fun and fellowship in honor of their dads.    Guests were entertained with a Johnny Cash tribute by Jason Blevins, and journals ... (click for more)

Chattanooga Teen Charged In 2016 Murder Of Marion County Toddler

An investigation by Special Agents with the Tennessee Bureau of Investigation has resulted in the arrest of a Chattanooga teenager, who is charged with the abuse and murder of a South Pittsburg toddler. At the request of 12th District Attorney General J. Michael Taylor, on September 19, 2016, TBI Special Agents joined investigators with the South Pittsburg Police Department ... (click for more)

City Police Remove "Red Mode" And Blacked Out From Press Release In Jeff Styles Case

The Chattanooga Police Department's Communications Office issued a news press release on Monday in the Jeff Styles road rage case, taking out items from the original release.   Police initially said the Talk Radio host said he went into "red mode"and blacked out during the incident in which he was shot and was also charged by police.   A new version of the ... (click for more)

Remembering Claude Ramsey

Chattanooga and Hamilton County has lost one of the best men that has ever held any office anywhere at anytime. Claude Ramsey a simple man who believed anything could be accomplished if you worked hard and treated people good. I remember meeting Claude at age 20 after moving to the big city after growing up in rural Rhea County. I was working at Turner Funeral Home and Claude ... (click for more)

Roy Exum: Are We Like Nazis?

Four years after William Styron’s best-seller ‘Sophie’s Choice,’ had achieved the highest height of an atrocity that the literary world had known at the time, a little girl who was birthed the same year as the book (1979) was cast as Meryl Streep’s daughter in the movie. The four-year-old blonde knew nothing about evil, not to mention the Holocaust, but she became enamored with ... (click for more)