National Luxury Home Builder Expands To Chattanooga

Tuesday, May 1, 2018

Luxury custom home builder, Arthur Rutenberg Homes, brings its portfolio of homes to the expanding Chattanooga market through GenTech Construction, LLC, an independently owned and operated franchise. GenTech Construction was founded as a commercial and custom residential contractor by local businessmen, Paul Vaughn and Duane Horton, in 2002. Mr. Horton, a life-long professional in the construction industry, will serve as the franchise’s building company president.  

Established in 1953 in Clearwater, Fl., Arthur Rutenberg started with 10 lots and the construction of three spec homes. In short order, the young company quickly gained a reputation for high quality craftsmanship, elegant home design, and fastidious attention to detail, said officials. Today, Arthur Rutenberg Homes represents the largest network of independently owned and operated custom home building companies in the United States with franchised homebuilders throughout Florida, Alabama, Georgia, Indiana, Tennessee, North Carolina, Ohio, South Carolina and Virginia. 

Arthur Rutenberg Homes’ award-wining portfolio includes over 200 unique home designs, more than 350 different elevations, and a range of styles suitable for mountain, coastal and suburban communities. In addition, every home plan can be customized to suit the specific wishes of each customer. Every client receives consultations at an Arthur Rutenberg Homes Design Studio where professional interior designers guide them through the process. 

“The Arthur Rutenberg Homes family is excited to enter the growing Chattanooga market with GenTech Construction,” said Arthur Rutenberg Homes CEO, Frank Pizzica. “We have been planning an expansion into this market for a number of years and have been waiting to select the right builder for this venture. We are optimistic about the highly qualified team assembled at GenTech, as well as the communities we now have the opportunity to build in.” 

“We are honored to join the Arthur Rutenberg Homes family of builders,” said Mr. Horton. “Associating with a company that not only encourages, but demands attention to quality and detail is exactly what our clients desire. We are looking forward to putting plans in play starting with the McLemore resort and the Brow Wood community on Lookout Mountain. We are certain that these ‘cutting edge’ home designs will be well received in our Chattanooga area communities.”   

“Combining experience, passion and the local market knowledge of independent builders, Arthur Rutenberg Homes’ best-in-class business systems provide architectural talent and proven marketing strategies that benefit each city it serves,” said Mr. Horton. “We could not be more excited to be part of this wonderful organization.” 

For more information about Arthur Rutenberg Homes, please contact IV Whitman at 582-0013 or

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