Barcom, Inc. Appoints Conerly As VP Of Sales And Marketing

Friday, July 13, 2018
Barcom, Inc., a provider of data collection automation solutions for warehouse and manufacturing markets, promotes Dale Conerly to vice president of sales and marketing for the company, effective immediately.  In his new role, Mr. Conerly will be responsible for all direct and partner sales efforts throughout North America, with focus on expanding sales of its transACTION software suite and integration of emerging technologies.

With over 25 years of experience in sales and commercial electrical contracting, Mr.
Conerly joined Barcom in 2005 as sales engineer in the southeast territory covering Nashville to Memphis and Mississippi.  His love for computer electronics started during his term in the armed forces in the early 90’s, when he worked on a government contract to develop interdepartmental email.  His sales experience spans from event planning to insurance; working with customers around the globe.

“Dale has been a key contributor to the growth of our business,” said John Rewcastle, president of Barcom. “He has demonstrated strong sales and leadership qualities over the last 13 years and we’re proud to have him lead our sales efforts moving forward.”

In addition to his sales territory at Barcom, Mr. Conerly played a part in the set up and implementation of the company’s CRM (customer relationship management) system, and was actively involved in launching the company’s professional services offering, which includes consulting services, maintenance packages and custom programming.  “As a company, we’re poised for growth,” said Mr. Conerly.  “Expanding our sales efforts seemed like a logical next step, and I’m excited to lead our team.”

Barcom’s core focus is on bar code and RFID data collection solutions which integrate mobile computers, handheld scanning devices and bar code printers to increase operational efficiency and increase worker productivity in the warehouse, distribution center or manufacturing floor.  They also develop their own inventory management and transaction-based software, transACTION, an all-in-one software tool that automates inventory management and data collection processes.  

“My philosophy has always been to keep pedaling downhill, even when sales are strong,” said Mr. Conerly. “With the pace of technology today, it’s an exciting time for our industry.  Our goal is to be at the head of the pack.”


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