Ironman Announces Little Debbie As Title Sponsor For Ironman Chattanooga

Thursday, June 12, 2014

Ironman, a recognized brand in the sport of triathlon, announced Little Debbie snacks as the title sponsor of one of Ironman's newest North American races — Ironman Chattanooga. The inaugural Little Debbie Ironman Chattanooga triathlon to benefit the Crohn’s & Colitis Foundation of America will take place on Sunday, Sept. 28.

“Ironman is excited to team up with Little Debbie for what is going to be a fantastic race,” said Carola Ross, Chief Sales Officer of Ironman. “Ironman athletes have been buzzing about this race since it was announced last year. Chattanooga is a beautiful city that provides a challenging race course as well as warm southern hospitality. Together with Little Debbie, we are excited to deliver an unforgettable race week for our athletes, their families and friends.”

Chattanooga’s valley geography, Tennessee River access and surrounding mountains come together to create one of the most beautiful places to see in the U.S. It also offers a wide range of outdoor activities, making it one of the top destinations for athletes of all types.

“We are absolutely thrilled to be a part of bringing this world-renowned athletic competition to Chattanooga,” said Mike McKee, president and CEO of McKee Foods Corporation, the Collegedale, Tennessee-based maker of the Little Debbie brand. “We are proud of Chattanooga, and we are excited to help Ironman come to our city for this great event. These athletes represent the epitome of achievement in their field, and they are an inspiration to all of us who value discipline, perseverance, good planning and even trial and error.”

“Chattanooga is a fantastic town for outdoor fitness endeavors and we hope the Little Debbie Ironman Chattanooga triathlon will feed enthusiasm for the pursuit of fitness across a wide range of our community,” added McKee. “We are looking forward to seeing Ironman athletes enjoy Little Debbie Snack cakes – they are certainly the best tasting source of energy I know of.”

“We’re thrilled that one of our largest corporations, McKee Foods, has joined the team to support one of our largest sporting events, Ironman Chattanooga,” said Bob Doak, president and CEO of the Chattanooga Convention and Visitors Bureau. “Over the next five years, this phenomenal event will bring more than 75,000 people and leave an estimated economic impact of $40,000,000 in our community. That’s impressive. I want to thank Mayors Jim Coppinger and Andy Berke for their personal involvement in helping with this event. It could not have happened without their tremendous support or the many others in the community who were involved.”

Little Debbie snacks is set to sponsor the Ironman Chattanooga event through 2016.


Knitting Mill Antiques Closing Aug. 7; Blowout Sale Set Aug. 12-15

The Knitting Mill Antiques has been sold and will be closing Aug. 7. The antiques emporium started in 2003 by Lynn and Scott Short has been sold for $3,550,000. Plans are to redevelop it for retail, restaurants and boutiques. Foodworks Restaurant will continue to operate. Knitting Mill Antiques will have a "blowout sale" on Aug. 12-15. The historic building is the ... (click for more)

GDOL To Help Sustainable Corrugated Recruit In Dalton

The Georgia Department of Labor will help Sustainable Corrugated, a manufacturing company, recruit about 60 employees to work in Dalton.   The recruitment will be held on Thursday, Aug. 4 from 2-7 p.m. at the Northwest Georgia Trade and Convention Center located at 2211 Dug Gap Battle Road in Dalton. The employer will be recruiting forklift and machine operators, ... (click for more)

Man, 28, Shot And Killed In East Chattanooga

A 28-year-old man was shot and killed in East Chattanooga early Friday morning. The victim was identified as Jeremy Clark. At 1:20 a.m., Chattanooga Police officers responded to 2008 Glass St. on a person shot. One victim was found suffering from a gunshot wound. He was pronounced dead on the scene. Police said investigators were gathering information on the potential ... (click for more)

Harold DePriest Retires After 45 Years At EPB

After serving the Chattanooga area and EPB as the public utility’s top leader since 1996, Harold DePriest announced his retirement to the company’s board of directors effective Sept. 1 . EPB Board Chairman Joe Ferguson said Mr. DePriest has played a pivotal role for both EPB and the community as a whole. “When Harold became president and CEO in 1996, he transformed the ... (click for more)

Olympic Events On The Ocoee River Made History – But It Wasn’t Easy

It started with a simple “what if” question while Atlanta officials were working on a bid to host the 1996 Summer Olympic Games.  A group of amateur kayakers from the city began asking themselves: “What if Atlanta’s bid is successful? Then where would the Olympic whitewater canoe and kayak races be held?”  To some of the members of that group, the answer was obvious. ... (click for more)

Roy Exum: Mr. Siedlecki, Sit Down!

This is a personal thing but one of my pet peeves is the little advertising stickers I sometimes find on the top of the front page of my newspaper. An editor at the newspaper has already determined a bit of news he or she feels I should read. And then the sticker covers it up so I have to peel it off before I can read “All the news that is fit to print.” As I groveled over my ... (click for more)