Ellie’s Fine Lingerie in Warehouse Row was awarded top honors at the Best of Intima Awards held earlier this month in New York, N.Y. by Intima Magazine. It is the premium lingerie and beachwear publication for the U.S. and Canada. The Best of Intima Awards jury was comprised of 20 high-end brands responsible for nominating and selecting award-worthy retailers. This year’s jury selected Ellie’s Fine Lingerie from among 300 independent retail nominees for the “Best Interior Design.”
“It was thrilling enough to rank 33rd among the 300 nominees for the ‘Best Shop Award,’ but it was really a surprise and honor to win overall ‘Best Interior Design’,” said owner, Betsy Dougherty Henson. “This award demonstrates the high caliber of fashion and design right here in Chattanooga, and especially at Warehouse Row.”
Ellie’s Fine Lingerie is displayed in one of Warehouse Row’s signature boutique spaces, featuring exposed brick and duct work offset with columns and chic modern Victorian décor. Jurors noted that the space creates a striking juxtaposition between industrial design and delicate women’s lingerie, loungewear, sleepwear, nursing apparel and swimwear.
Officials said, "Since 2011, Ellie’s Fine Lingerie has filled a niche in the Chattanooga region for tailored, high-quality lingerie. The independent, locally-owned boutique carries European brands that allow women more opportunities to find their perfect size and style."
The annual Best of Intima Awards is determined by a jury of leading national and international brands. Each year, a jury compiles a list of 300 nominees and selects five Best Shop Award winners and individual winners of various additional categories.