Newly announced partnership will spotlight Coker Tire and its full line of products for the restoration and collector car market at all 18 Mecum Auctions, including on-site product sales and support, television coverage and special recognition of Coker-equipped vehicles
Coker Tire, the world’s largest supplier of collector vehicle tires, announced it has signed an exclusive tire and wheel sponsorship agreement with Mecum Auctions, the world’s largest collector-car auction company. Kicking off with this weekend’s 10-day, 3,200-car auction at Osceola Heritage Park in Kissimmee, Fl., the new partnership will include on-site booth displays at each of the 18 stops along the 2018 Mecum schedule, commercial spots, and dedicated air time during coverage offering perspectives about auction vehicles equipped with Coker Tire products.
“Partnering with Mecum Auctions will serve as a testament to not only our love of classic vehicles but also our focus on getting the period-correct details that add value to these incredible cars,” President and COO of Coker Tire Wade Kawasaki said. “For years, Hot Rodders, custom-car builders and even concours-winning restorers have known that Coker Tire offers the best balance of aesthetics and performance. Dana Mecum and his team have built an incredible presence with their auctions both at the local and national level, and their appreciation for preserved and restored classics makes this relationship a perfect fit.”
With a full line of tires and wheels for both restored classics and customized vehicles, Coker Tire offers the highest quality rolling stock for a wide array of collector vehicles. From its latest Firestone Wide Oval Radial tire to concours-quality bias-ply tires and steel wheels, Coker Tire products are designed to preserve factory aesthetics and increase value while providing modern performance and quality, said officials.
Coker Tire and Mecum staff will choose vehicles at every auction to represent the brand on display, and Coker Tire will share some of its favorite vehicles from each event via social media and post-sale media coverage.
Mecum President Dana Mecum said the agreement seamlessly aligns with the company’s ongoing mission of partnering with the best brands that offer the greatest products for collector cars. “Coker Tire’s extensive history as a leader in this market makes them an ideal brand to team with. Providing them with first-hand access to the collectors, enthusiasts and industry influencers that attend our events is an essential component to this new relationship.”
Coker Tire will be on hand at Mecum auctions nearly every month of 2018, beginning with the Kissimmee event running Jan. 5-14. The next three Mecum auctions will take place in Las Vegas, Jan. 23-27, Los Angeles, Feb. 16-17, and Kansas City, Mo., March 16-17. With multiple days of cars, motorcycles and automobile memorabilia, there will be a diverse group of both auction offerings and collectors at each auction. Nearly every Mecum car auction will be broadcast on NBCSN in most markets.
For the full auction schedule and to learn more about Mecum Auctions, visit mecum.com.