Vision Hospitality Group announces the opening of the Starbucks located in the heart of Chattanooga’s NorthShore. "As the new partnership between the Chattanooga-based hospitality company and Starbucks, the store offers locals a convenient and delicious addition to their morning routine and much more," officials said.
The Starbucks occupies prime corner space on the ground level of 10/North, a residential and retail development at the intersection of Cherokee Boulevard and Manufacturers Road.
The first of a new design, the store incorporates reclaimed lumber, sleek furniture and hand-drawn items. This aesthetic highlights Starbucks’ effort to connect the customer to the barista, community and sustainability initiatives. Neutral colors and comfortable seating make the coffeehouse ideal for casual meetings, while the outdoor patio offers views of Chattanooga’s Renaissance Park.
“We are very excited to introduce Starbucks to the NorthShore community. This new partnership allows Vision and Starbucks to align our core values of Community and Service,” said Mitch Patel, Vision Hospitality Group president and CEO. “The Starbucks brand will contribute additional value to this eclectic and vibrant neighborhood. The coffeehouse is tailored for the NorthShore and will support local nonprofit initiatives.”
With a full Starbucks beverage and food menu, customers can enjoy their favorite pick-me-up between 6 a.m. and 9 p.m. daily. For the experiential coffee lover, the store introduces a Nitro Cold Brew, Starbucks’ newest take on its signature Cold Brew. The coffee is infused with nitrogen for a smooth, creamy texture to deliver an entirely new cold coffee experience. The Starbucks will also feature its own blend, the Advocate Blend, on the first Friday of each month. Fittingly named, a portion of each pound or cup sold of the Advocate Blend will be donated to the Chattanooga Autism Center, which is indicative of the newly established partnership and commitment to the community.
“At Starbucks, our mission is to inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time,” said Elizabeth Boston, general manager who joins Vison with over 12 years of Starbucks experience. “We are looking forward to bringing this partnership between Starbucks and Vision to the NorthShore community. Our team is ready and excited to open our doors to provide a warm space for families and friends to gather, spend time together, and share some Nitro cold brew—truly the living room of the neighborhood.”