Morning Pointe Of Hardin Valley Assisted Living And Memory Care Celebrates Grand Opening

Tuesday, May 10, 2022
Morning Pointe Senior Living President Greg A. Vital, along with state and local officials and supporters, cut the ribbon to celebrate the Grand Opening of Morning Pointe of Hardin Valley
Morning Pointe Senior Living President Greg A. Vital, along with state and local officials and supporters, cut the ribbon to celebrate the Grand Opening of Morning Pointe of Hardin Valley

Morning Pointe of Hardin Valley assisted living and Alzheimer’s memory care community celebrated its official Grand Opening on Thursday, alongside a group of residents, associates, community leaders and supporters at the campus at 2449 Reagan Road in Hardin Valley. This is the fifth Morning Pointe community built in the Knoxville area by the regional senior living company headquartered in Ooltewah. Founded in 1997 by healthcare entrepreneurs Greg A. Vital and Franklin Farrow, Morning Pointe Senior Living develops, owns, and operates 36 Morning Pointe assisted living and Alzheimer’s Center of Excellence communities in five southeastern states.

“Tennessee is experiencing enormous growth across the state, and Morning Pointe is proud to play a big part in this success,” said Mr. Vital, president of Morning Pointe Senior Living. “We are making a firm stance in our commitment to the Knoxville and East Tennessee region with Morning Pointe’s now fifth senior campus in the heart of Hardin Valley, a bustling, thriving community where we expect to contribute mightily to the local economy.”

The formal dedication ceremony began with local dignitaries from the Knox County area speaking, including Tennessee Lieutenant Governor Randy McNally, Knox County Mayor Glenn Jacobs, Janice Wade-Whitehead from Alzheimer's Tennessee, Inc., Ashleigh Christian with the Knoxville Chamber of Commerce, and Knox County Commissioner at-large Kim Frazier. The University of Tennessee Dragoons performed the flag ceremony and the Hardin Valley Chamber Choir opened and closed the program. Resident Pat Matucci addressed the audience, letting everyone know she felt “right at home from day one!”

Morning Pointe of Hardin Valley executive director Ben Stiefel—a 15 year veteran of the senior living industry—recognized his team of associates who will serve the campus’ residents in the months and years to come, and food service director Gary Harper prepared a beautiful display of heavy horsd'oeuvres for guests to enjoy. A ribbon cutting capped off the dedication ceremony and the community was officially declared open.

“We are so proud to be serving the Hardin Valley community today and for generations to come,” said Mr. Stiefel.

Nestled between Oak Ridge and west Knox County just minutes from Pellissippi State Community College, Morning Pointe of Hardin Valley is now open and welcoming new residents daily! For more information on this assisted living and Alzheimer's memory care community, visit
www.morningpointe.com/hardin-valley.


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