Every sound that touches a brand has the potential to define it according to Steve Keller, an internationally recognized expert in the field of audio branding and CEO of iV.
Mr. Keller maintains that audio branding is a discipline designed to harness the power of sound, engage consumers and drive emotional connections. He will offer an educational presentation entitled, “Now Hear This: The Business of Audio Branding”, at the Oct. 15 meeting of American Advertising Federation of Chattanooga. Attendees will get a taste of audio branding and the importance of defining what a brand sounds like.
Emphasis for this presentation will be on best practices, the focus of all 2015-16 AAF Chattanooga meetings, and insights and tips that creative directors, broadcast producers, account execs, brand managers, strategic planners, experience designers and new business procurers can begin to use immediately in their brand work.
Highlights include:
· Sound Effects: Introduction to the discipline of audio branding: what it is, how it works, and why it’s important
· Sound Benefits: Exploring the psychological, behavioral, and physiological benefits of sound in brand communication
• Sound Practice: A new paradigm at the intersection of audio and advertising
• Sound Measures: The six measurable parameters of successful audio branding
• Sound Returns: The holy grail of ROI
• Sound Research: The science behind audio branding
• Sound Results: Case Studies of innovative uses of sound in a marketing context
Guests are welcome to this event.
The meeting is Thursday, Oct.15, 11:30 AM, at The Foundry in The Chattanoogan, 1201 Broad St. Lunch and valet parking are included with the cost of attending.
Members and guests can save $5 by registering for the event at http://aafchattanooga.com/october-luncheon/.