Tennessee-based Crye-Leike, the nation's fourth largest privately-held residential real estate brokerage firm and largest in Tennessee and the Mid-South, posted a record sales year of close to $5.7 billion in 2015, the second highest sales performance in the company’s 39-year history. In comparison, the company reached its peak sales performance at $6.1 billion in 2006.
Crye-Leike’s $5.74 billion sales volume companywide in 2015 was up 7.29 percent from $5.35 billion through Dec. 2014. These 2015 figures represent Crye-Leike's 3,000+ sales associates handling 31,826 closings within a nine-state region, including Tennessee, a 3.89 percent increase from the 30,633 closings reported through Dec. 2014.
"Our company is proud to have helped over 31,000 families realize the dream of homeownership," says President Dick Leike. "Homeownership will continue to be one of the most sound long term investments most buyers will ever make."
"Buying and selling real estate can be a daunting task for consumers," says CEO Harold Crye. "We have bundled all the services needed to complete a real estate transaction under one roof so the buyer and seller have a seamless experience. Our one-stop shopping allows our sales associates and staff to provide our customers with an efficient, convenient and reliable experience from the beginning and for years to come.”
Chief Information Officer Gurtej Sodhi notes that the company's most powerful marketing tool is how Crye-Leike embraces technology with its website, Crye-Leike.com, which registers over 12,000 visitors per day and 30 million hits per month. “Additionally, there have been over 10,000 downloads on Crye-Leike’s mobile app,” says Mr. Sodhi. “Over 55 percent of Crye-Leike’s total web traffic is now mobile and that is increasing rapidly.” Crye-Leike’s mobile app, which displays real-time real estate listings in nine states, is available on the App Store for IPhone or Android.
The regional reports that follow disclose 2015 sales totals for Crye-Leike’s territories in West, Middle, Northeast and Southeast Tennessee as well as cumulative totals within its franchise territories in Ark., Fla., Ky., Miss. and Tenn.
In summary, Crye-Leike’s West Tenn. Region outperformed all other Crye-Leike regions reporting $1.41 billion in sales in 2015. Its Middle Tenn. Region ranks No. 2 at $1.21 billion. Other Tennessee regions report Southeast Tenn. at $376.23 million and Northeast Tennessee at $206.65 million. When combining all four Tennessee regions (West, Middle, Northeast and Southeast), Crye-Leike had a total sales volume performance of $3.20 billion in Tennessee for 2015.
WEST TENNESSEE REGION. Crye-Leike’s West Tennessee Region includes sales from its 711 sales associates in 12 branch offices, including Memphis. The company reports year-end sales volume in West Tennessee at $1.41 billion in 2015, up 8.6 percent from $1.30 billion through 2014. Year-end closings were 7,114 up 2.19 percent over comparable year-end results in 2014.
Crye-Leike’s West Tennessee listings and sales are represented in Alcorn, Benton, Calhoun, Carroll, Chester, Crockett, Decatur, Dyer, Fayette, Gibson, Hardin, Haywood, Hardeman, Henderson, Madison, McNairy, Shelby and Tipton counties.
MIDDLE TENNESSEE REGION. Crye-Leike’s Middle Tennessee Region includes sales from its 648 sales associates in 18 branch offices, including Nashville. Crye-Leike's year-end sales volume in Middle Tennessee totaled $1.21 billion in 2015, up 4.7 percent from $1.15 billion through 2014, representing 5,383 in year-end closings. Crye-Leike’s Middle Tennessee sales are represented in Bedford, Benton, Cannon, Cheatham, Clay, Coffee, Davidson, Dekalb, Dickson, Franklin, Giles, Hickman, Houston, Humphreys, Jackson, Lewis, Lincoln, Lawrence, Macon, Marshall, Maury, Montgomery, Moore, Perry, Pickett, Putnam, Robertson, Rutherford, Smith, Stewart, Sumner, Todd, Trousdale, Van Buren, Warren, Wayne, White, Williamson and Wilson counties.
SOUTHEAST TENNESSEE REGION. Crye-Leike’s Southeast Tennessee Region includes sales from its 243 sales associates located in six branch offices, including Chattanooga. Crye-Leike's year-end sales volume in Southeast Tennessee totaled $376.23 million in 2015, up 8.80 percent from $345.79 million through 2014, representing 2,224 in year-end closings. Crye-Leike’s Southeast Tennessee sales are represented in Bradley, Dade, Hamilton, Marion, McMinn, Meigs, Monroe, Polk, Rhea and Sequatchie counties.
NORTHEAST TENNESSEE REGION. Crye-Leike’s Northeast Tennessee Region includes sales from its 138 sales associates located in seven branch offices, including Knoxville. Crye-Leike’s year-end sales volume in Northeast Tennessee totaled $206.65 million in 2015, up 29.34 percent from $159.77 million through 2014, representing 1,207 in year-end closings. Crye-Leike’s Northeast Tennessee sales are represented in Anderson, Bledsoe, Blount, Bristol, Campbell, Carter, Claiborne, Cocke, Cumberland, Fentress, Grainger, Greene, Hamblen, Hancock, Hawkins, Johnson, Knox, Loudon, Morgan, Overton, Roane, Scott, Sevier, Sullivan, Unicoi, Union, Washington and Wise counties.
Crye*Leike Franchises, Inc., the real estate franchisor subsidiary of Crye-Leike, disclosed a year-end sales volume of $447.22 million in 2015, up 2.73 percent from $435.34 million through 2014, representing 3,058 year-end closings. Crye*Leike Franchises has 322 sales associates in 27 independently owned and operated franchise offices, including Tennessee.
Crye-Leike's 2015 sales figures include new and existing single-family homes, condos and duplexes as well as commercial properties within a nine-state regional market area (Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, Missouri, Oklahoma, and Tennessee). Sales figures also include production from 111 branch and franchise offices in operation during 2015 and represent the sales volume of both listing and selling sides of a real estate transaction, which involve a buyer and a seller.