Startup Spectruss Sees Record Growth

Monday, October 22, 2018
The Spectruss team
The Spectruss team

Spectruss, a full-service marketing agency based in the Chattanooga area continues rapid growth through its virtual CMO service that provides clients direct access to the expertise of an in-house marketing team minus the premium salary of hiring a full-time marketing director. Additionally, the agency recently hired multiple new team members to support their continued growth in servicing complex B2B and B2C markets.

Spectruss’s virtual chief marketing officer services develop and tailor profitable marketing strategies for their clients which includes initiatives, execution, tracking, and more. Every vCMO client is partnered with a dedicated team of marketing professionals that consists of a marketing strategist, marketing coordinator, creative director, copywriter, graphic designer, videographer, photographer, programmer, data analyst, and social media manager. 

“I am proud of the diverse and extremely talented team that we have assembled here at Spectruss, said Sam Silvey, president of Spectruss. "We now have the ability to develop and manage every aspect of marketing systems, ranging from e-commerce technology, to design, video and digital advertising. With all of these services being managed under one roof, time to live and overall ROI for our clients drastically increases. " 

Over the years, Spectruss has grown to become one of the leading players in the dynamic landscape of digital marketing by transforming Fortune 500 companies with tremendous growth, said officials. 

The Certified Google Partner and Hubspot Partner, is the only local agency to effectively provide every service in-house for businesses. With experience in complex industries, Spectruss has seen a demand in B2B shifting their process online through direct to consumer e-commerce systems. 

“A lot of traditional manufacturer buyers are becoming accustomed to online purchasing," said Jordan Layao, business development. "At Spectruss, we provide unique B2B markets with a  customized E-commerce platform for each of their clients. In addition to strengthening their buyers’ relationships, our seamless online interfaces eliminate wasted time in the ordering process."

In addition to B2B markets, Spectruss has positioned their B2C clients as #1 subscription box featured on the Today Show, #1 in Wired Magazine, and on some of the top brand influencers in the world. 

The agency’s continuous growth also consists of four new hires.

Amanda Tracy produces designs that visually communicate Spectruss clients’ messages across in an effective and aesthetically pleasing manner. Ms. Tracy received a BFA in Graphic Design from Tyler School of Art at Temple University, and has over seven years professional design experience, working in both small branding studios and large advertising agencies. Her work has been featured in Print Magazine, Awwwards, and Creative Quarterly. 

Nick Friend joins Spectruss as the photo/video director with an extensive background in filmmaking from major sets like Terminator: Genisys and Planet of the Apes, and Jack Reacher, as well as TV shows like True Detective, VICE, and Togetherness. From pre-production all the way to final delivery, he is in charge of making sure that Spectruss’s vision, along with their clients, is realized through photography film, and videos. Mr. Friend has a Bachelor's degree focused in documentary film from UTC, with a minor in creative writing. 

Mr. Layao oversees business development to grow and retain existing clients by presenting new solutions and services. His interest in leadership led him to receive a Bachelor’s degree in Business Administration and Marketing. Mr. Layao had the privilege of working with several startups in the Chattanooga area, most notably Muse + Metta, to help build their brand and order of operations.

Evan Norton comes to Spectruss as a web developer/programmer ensuring that the functionality, navigation, and overall performance of websites meet the needs of clients. Knowing development was his passion, he attended Covalence, a coding bootcamp, straight out of high school, receiving a certification in full stack development. After a few months of building experience working on personal projects and freelance work, Mr. Norton joined Spectruss. 

For more information about Spectruss, please call Erin Taylor at 800-8633 or email info@spectruss.com. 


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