Downtown Chattanooga is getting a Ben & Jerry's ice cream shop.
The popular franchise is set to open an outlet next month in the former Chattanooga Coca Cola Bottling facility across from the Tennessee Aquarium.
It will join Mellow Mushroom and Tortilla Factory.
Officials said only 5,000 square feet of space will remain in the building at the corner of Second and Broad after Ben & Jerry's opens.
The Ben & Jerry's chain dates back to 1978 when two grade school friends launched an ice cream shop in Burlington, Vt.
Local franchise owners are Britt and Teresa Brantley. Mr. Brantley is also executive director of the Chattanooga Regional History Museum.
TimeLine
1963
Ben Cohen and Jerry Greenfield meet in 7th grade gym class in Merrick, New York (Long Island).
1977
Ben and Jerry move to Vermont and complete a $5 correspondence course in ice cream-making from Penn State (they get a perfect score because the test is open book).
1978
With a $12,000 investment ($4,000 of it borrowed), Ben and Jerry open their Ben & Jerry’s Homemade ice cream scoop shop in a renovated gas station at the corner of St. Paul and College Streets in downtown Burlington, Vermont, on May 5.
Ben and Jerry hold their first free summer movie festival, projecting movies on the outside wall of the old gas station in Burlington.
1979
Ben & Jerry’s marks its one-year anniversary by holding the first-ever Free Cone Day: free scoops of Ben & Jerry’s for all, all day long. Now an annual celebration at Ben & Jerry’s Scoop Shops nationwide.
1980
Ben and Jerry rent space in an old spool and bobbin mill on South Champlain Street in Burlington and begin packing their ice cream in pints. The reason? To distribute to grocery and Mom & Pop stores along the restaurant delivery routes Ben services out of the back of his old VW Squareback wagon.
1981
Ben & Jerry’s moves its expanding pint-packing operations from the spool and bobbin mill in Burlington to Green Mountain Drive in South Burlington, behind a car dealership.
The first Ben & Jerry’s franchise opens on Route 7 in Shelburne, Vermont.
1982
Ben & Jerry’s moves its original ice cream scoop shop from the old gas station (which was demolished to make way for a parking lot) to the corner of Cherry Street and South Winooski Avenue in Burlington.
1983
Ben & Jerry’s ice cream is used to build “the world’s largest ice cream sundae” in St. Albans, Vermont; the sundae weighs 27,102 pounds.
The first Ben & Jerry’s out-of-state franchise is opened in Portland, Maine.
Ben & Jerry’s pints begin to be sold in Boston through independent ice cream distributors.
1984
Ben & Jerry’s sets a precedent by discovering a little-known clause about stocks & brokering, then establishing a Vermont-only public stock offering to raise money for a new manufacturing facility
Häagen-Dazs tries to limit distribution of Ben & Jerry’s in Boston, prompting Ben & Jerry’s to file suit against the parent company, Pillsbury, in its now famous “What’s the Doughboy Afraid Of?” campaign.
Ben & Jerry’s has sales exceeding $4 million, a 120% increase from the previous year.
1985
Ben & Jerry’s begins building its ice cream manufacturing plant and company headquarters on Route 100 in Waterbury, Vermont.
Ben & Jerry’s introduces New York Super Fudge Chunk®, a flavor Ben develops at the suggestion of a writer from New York City, and begins distributing its ice cream outside New England.
The Ben & Jerry’s Foundation is established at the end of the year with a gift from Ben and Jerry to fund community-oriented projects; it is then provided with 7.5% of the company’s annual pre-tax profits.
Ben & Jerry’s has sales exceeding $9 million, an increase of 143% over 1984.
1986
Ben & Jerry’s opens its new Waterbury plant’s doors to the public and begins offering tours of its ice cream-making operations.
Ben & Jerry’s launches its “Cowmobile,” a modified mobile home used to distribute free scoops of Ben & Jerry’s ice cream in a unique, cross-country “marketing drive” -- driven and served by Ben and Jerry themselves. The “Cowmobile” burns to the ground outside of Cleveland four months later, but there were no injuries. Ben said it looked like “the world’s largest baked Alaska.”
Coffee Heath® Bar Crunch is introduced as Ben & Jerry’s newest flavor in pints.
Ben & Jerry’s posts sales of just under $20 million, experiencing a more than 100% growth rate from the previous year.
1987
Ben & Jerry’s introduces its Cherry Garcia® ice cream flavor. Named for Grateful Dead guitarist Jerry Garcia at the suggestion of two “DeadHeads” from Portland, Maine, Cherry Garcia® becomes the first ice cream named for a rock legend.
Ben & Jerry’s second Cowmobile, dubbed “Cow II,” travels across the U.S. serving free scoops of Ben & Jerry’s ice cream.
Workman Publications publishes the Ben & Jerry’s Homemade Ice Cream and Dessert Book, written by Ben and Jerry with Nancy Stevens, illustrations by Lyn Severance.
Häagen-Dazs again tries to enforce exclusive distribution, and Ben & Jerry’s files its second lawsuit against the Pillsbury Company.
Ben & Jerry’s sends its scoop vehicle to New York City’s Wall Street to serve free scoops of That’s Life and Economic Crunch ice cream following the October 19 stock market crash.
Ben & Jerry’s begins feeding a pig farm in Stowe, Vermont, with its ice cream waste; pigs go wild over all flavors except Mint with Oreo® Cookie (it seems that the pigs don’t like mint).
Ben & Jerry’s introduces its first ice cream novelty, the Ben & Jerry’s Brownie Bar (a slab of French Vanilla ice cream sandwiched between two chewy, fudgy brownies).
Ben & Jerry’s has sales of just under $32 million, up 59% from the previous year.
1988
Ben & Jerry’s receives the Corporate Giving Award from the Council on Economic Priorities, presented by Joanne Woodward at a reception in New York City, for donating 7.5 percent of its pre-tax income to non-profit organizations through the Ben & Jerry’s Foundation.
The first Canadian Ben & Jerry’s ice cream scoop shop opens in Montreal, Quebec.
Ben and Jerry are named U.S. Small Business Persons of the Year by President Reagan in a White House Rose Garden ceremony. Ben finds an Italian waiter’s jacket to wear, while Jerry sports his only suit; consequently, they go unrecognized in press photos.
Ben & Jerry’s introduces Chunky Monkey®, banana ice cream with walnuts and chocolate chunks, suggested by a college student in New Hampshire.
Ben and Jerry help establish a new non-profit initiative known as “1% For Peace,” its goals to redirect 1% of the national defense budget to fund peace-promoting projects and activities. (Over the following post-Cold War years, the membership and progressive goals of the non-profit have broadened: the group is now known as Business for Social Responsibility, with national offices in New York and San Francisco.)
Ben & Jerry’s purchases and renovates a manufacturing facility in Springfield, Vermont, to produce its ice cream novelties and releases Peace Pops® (chocolate-coated ice cream bars on a stick with i nformation on the package about 1% For Peace) nationally.
Ben & Jerry’s rescues Rhode Island’s legendary Newport Folk Festival from oblivion by becoming its sponsor.
As of the end of 1988, there are more than 80 Ben & Jerry’s ice cream scoop shops open in 18 states.
Ben & Jerry’s annual sales exceed $47 million, up 49% from 1987.
1989
Ben & Jerry’s comes out against Bovine Growth Hormone (BGH), based on concern about its adverse economic impact on family farming.
Ben & Jerry’s introduces Rainforest Crunch® ice cream through its scoop shops. Sales of the ice cream indirectly benefit rainforest preservation efforts. (Rainforest Crunch® is released nationally as a pint flavor in 1990.)
David Letterman rolls up the “Top Ten Least Popular Ben & Jerry’s Ice Cream Flavors” list which includes “Zsa Zsa Gaboreo” and “Norieggnog.”
Ben & Jerry’s annual sales top $58 million, up 23% over 1988 sales.
1990
Ben & Jerry’s introduces Chocolate Fudge Brownie ice cream in pints. The brownies come from Greyston Bakery in Yonkers, New York, which employs and empowers disadvantaged people from the local community.
Ben & Jerry’s protests New Hampshire’s Seabrook nuclear power plant with a Boston billboard declaring, “Stop Seabrook. Keep our customers alive and licking.”
Ben & Jerry’s prints a “Support Farm Aid” panel on 8 million pint cups with an 800# for supporters to call in a grass-roots effort to support family farmers.
Total sales in 1990 are $77,024,037, an increase of more than 32% over 1989 sales.
1991
Ben & Jerry’s Circus Bus hits the road for a national tour. Solar panels atop the bus power on-board electronics. The bus is a traveling community celebration featuring world class street performers and a message to encourage development of solar energy.
Ben & Jerry’s Low Fat Frozen Yogurt is introduced in Seattle, Denver, and Houston. The 8-flavor lineup receives rave reviews; national pint rollouts begin in1992.
Chocolate Chip Cookie Dough is released in pints after five years of research and development. The flavor rockets to the top of the most-popular-in-pints list.
Ben & Jerry’s holds its first series of One World, One Heart Festivals in Vermont, Chicago, and San Francisco. 100,000 people attend the San Francisco festival in Golden Gate Park. The festivals highlight music, arts, crafts, and social action.
To help combat Vermont dairy farmers’ losses during a period of volatile prices in the dairy industry, Ben & Jerry’s pays a dairy premium totalling a half million dollars to the family farmers who supply the milk for Ben & Jerry’s ice cream.
Total sales in 1991 are $97,000,000, up 26% over 1990 sales.
1992
Ben & Jerry’s joins in a cooperative campaign with the national non-profit Children’s Defense Fund; the campaign goal is to bring children’s basic needs to the top of the national agenda. Over 70,000 postcards are sent to Congress concerning kids and other national issues.
Ben & Jerry’s builds its new Distribution Center in Bellows Falls, Vermont.
Ben & Jerry’s opens in Russia. Ben leads company contingent to participate in the July opening of scoop shop and manufacturing facility in Petrozavodsk, Karelia. Ruble profits from shops in Petrozavodsk and Kondopoga designed to fund cross-cultural exchanges.
The one millionth tourist visits the Waterbury factory on August 14th. It’s Frank Woo from Connecticut who’s vacationing in Vermont with his wife and three daughters.
Total sales for 1992 are $131,969,000, a 36% increase over 1991.
1993
Four new flavors are introduced. Wavy Gravy™ leads the pack; it’s named after the famous 1960’s Woodstock Festival personality who is now a one-man non-profit helping kids.
Net sales for 1993 total $140,328,000.
1994
Ben & Jerry’s begins distribution of ice cream in pints in the United Kingdom.
Eight flavors of the new Smooth, No Chunks! line are introduced in April with an unprecedented national advertising campaign featuring eight artists/activists including: Spike Lee (who directs the TV ad), Carlos Santana, Pete Seeger, Buffy Sainte-Marie, Bobby Seale, Dolores Huerta, Daniel Berrigan and Michelle Shocked.
Ben & Jerry’s begins a two-pronged national search for a new CEO, by hiring a search firm and by holding a “YO! I’m Your CEO!” contest inviting 100 word applications from anyone interested in the job (First Prize) or in a lifetime supply of ice cream (Second Prize). Over 22,000 applications (many of them bizarre) flood the company’s headquarters in Waterbury, Vermont.
Net sales total $148,802,000 but due to a write-down against assets related to the new Saint Albans manufacturing facility, 1994 ends up with a net loss of just under $1,900,000.
1995
After screening excellent candidates from both search firm and contest, Ben & Jerry’s announces selection of former McKinsey & Co. partner Robert Holland on February 1, 1995. Discovered by the search firm, Holland nevertheless captures the spirit of the contest by submitting a poem.
Ben & Jerry’s introduces Chubby Hubby® -- vanilla malt ice cream with a fudge swirl, a peanut butter swirl, and chocolate-covered peanut-butter-filled pretzels -- a customer-suggested flavor idea that began as a practical joke played by two friends on a coworker.
Production begins in March at Ben & Jerry’s new plant in St. Albans, Vermont.
Ben & Jerry’s rolls out its eagerly-awaited line of No Fat Frozen Yogurts.
Tens of thousands of cyber-surfers visit the Ben & Jerry’s site launched on the Internet’s World Wide Web in June and July (http://www.benjerry.com).
Ben & Jerry’s pints debut in France.
Net sales for 1995 total $155,333,000, an increase of 4.4% over 1994 sales. Net income for 1995 is just under $6 million, compared to 1994’s net loss of just under $1,900,000.
1996
Ben & Jerry’s international expansion continues with new licensees in the Benelux Countries (Belgium, Luxembourg, and the Netherlands).
Ben & Jerry’s introduces Sorbets! No fat, no lactose, no cholesterol, no kidding! Made with Vermont Pure Spring Water and the best fruits (using organically-grown fruits wherever we could find a sufficient supply) and flavorings, in a flavor lineup headed by Doonesberry® Sorbet, named after the popular “Doonesbury” comic strip character.
Ben & Jerry’s challenges the good citizens of the U.K. to suggest a new ice cream with a “veddy British flavour.” Though there were “Grape Expectations” for “Rolling Scones,” Britons maintained their “Stiff Upper Flip” by proclaiming “Cool Britannia™” the crown jewel of the contest. It’s a royal medley of vanilla ice cream, strawberries and chocolate-covered shortbread bits.
CEO Bob Holland, having successfully accomplished “Phase One” by greatly improving manufacturing efficiencies, steps down as CEO, citing the company’s need for a “Phase Two” CEO with unique expertise in meeting new marketing challenges.
Net sales for 1996: $167,155,000.00, an 8% increase over 1995 sales. Net income totals $3,926,000.00.
1997
Perry Odak accepts the CEO chapeau January 2, 1997, wasting no time in meeting the company’s marketing challenges head-on with a uniquely diverse array of skills and far-ranging expertise gleaned all the way from his family’s farm to the global marketplace.
Phish Food® is the newest addition to the Ben & Jerry’s Original ice cream flavors named after famous folks who’ve made their mark through great talent and good deeds. This time the famous folks are the Vermont-based musical group, Phish; their flavor is a medley of chocolate ice cream with marshmallow nougat, schools of grinning fudge fish, and a gooey caramel swirl.
The company introduces a product line bound to buoy Ben & Jerry’s lovers who’ve been pining for the full flavor of Ben & Jerry’s Original ice creams but without the full measure of fat-grams. It’s Ben & Jerry’s Low Fat Ice Cream -- 6 words you never thought you’d see on the outside of a Ben & Jerry’s pint, with only 3 grams of fat per serving on the inside.
Ben and Jerry get literary -- and a touch of writer’s cramp -- as they book-sign their way across the country on a tour to introduce Double Dip (1997, Simon & Schuster), in which they combine their retrospective on the start-up and growth of Vermont’s Finest with their thoughts for a future where the world’s finest businesses will be judged by their ability to multiply their value by the sum of their values.
In an unprecedented legal settlement, the State of Illinois agrees to permit Ben & Jerry’s and other food companies opposed to the use of rBGH to voluntarily label their products as free from the bio-engineered growth hormone. It’s a victorious resolution to the 1996 lawsuit, filed by Ben & Jerry’s and three other food companies against the state of Illinois and the city of Chicago, which charged that the state’s prohibition on voluntary anti-hormone labeling violated the companies’ First Amendment right to inform their customers of their products’ contents.
Ben & Jerry’s sweetens that “back-to-school” time of year with a national release of Peanut Butter & Jelly ice cream, together with a national sweepstakes called “Lids For Kids” and its Grand Prize: a lifetime supply of Ben & Jerry’s. Ben & Jerry’s and leading Internet guide, Yahoo!, team up to help kids and schools get techno-connected via the national “NetDay” organization; each Ben & Jerry’s pint lid that folks submit to the sweepstakes results in cash donations for NetDay.
More international expansion plans take shape, as Ben & Jerry’s announces intent to leap across the globe in 1998 bringing Vermont’s Finest to Japan.
Net sales for 1997: $174,206,000, a 4% increase over 1996 sales. Net income totals $3,896,000.
1998
The company re-launches its entire pint line with an entirely new look, re-designing and re-styling all packaging to reflect an easier-on-the-unfamiliarized-eye consistency across product lines while retaining the eye-catching elements Ben & Jerry’s familiarized fans so highly prize. Five new flavors are released to debut the new pint design: Coconut Cream Pie Low Fat Ice Cream, S’mores™ Low Fat Ice Cream, Blackberry Cobbler Low Fat Ice Cream, Chocolate Cherry Garcia® Frozen Yogurt, and returning by popular demand, Coffee Almond Fudge Frozen Yogurt.
As part of an April Fools’ Day national launch of Ben & Jerry’s newest flavor, “Dilbert’s World™ Totally Nuts™,” the company teams up with United Airlines to surprise two planeloads of passengers by deplaning them to arrival gates “cubicle-ized” to resemble comic strip character Dilbert’s totally nutty workplace world -- and as if that isn’t totally nuts enough, all passengers are awarded reimbursement checks to cover their airfare, as well as enough samples of the new flavor to carry them through ’til lunchtime...
Internationally, 1998 marks the introduction of Ben & Jerry’s in Japan, with single-serve selections to suit Japanese taste and serving-size preferences. In Europe, Ben & Jerry’s opens three Scoop Shops in Paris and four in Holland.
First run as a little-known Vermont-made film about a farmer who runs for Congress... and wins, “Man With A Plan,” starring real-life retired farmer Fred Tuttle from Tunbridge, Vermont (who later really did run for Congress, too... but lost), gets a national airtime run -- and Ben & Jerry’s exclusive sponsorship -- on P.B.S.
November ’98: Ben & Jerry’s introduces the ice cream industry’s first pint container made from unbleached paperboard. The new “Eco-pint” carton, made from unbleached brown kraft paper with a non-toxic printable clay coating, represents a major breakthrough key to one of the company’s environmental mission goals: reducing the company’s use of all paper products bleached white with a chemical process that is one of the country’s leading causes of toxic water pollution.
Also in November: 1,010 adults, polled by the Harris Poll folks to name the “major companies that (they) think are really good companies,” place Ben & Jerry’s among the “really good” top 20.
Net sales for 1998: $209,203,000, a 20% increase over 1997 sales. Net income totals $6,242,000.
1999
New flavors: Ice cream: Triple Caramel Chunk™ , Bovinity Divinity™, Pistachio Pistachio™. Low fat ice cream: Chocolate Comfort, Mocha Latte. Frozen yogurt: Chocolate Heath® Bar Crunch, Chunky Monkey®. Also for 1999, because we just can’t help ourselves, we unleash a limited-edition ice cream series of “Special Batches” throughout the year (Southern Pecan Pie, Marble Mint Chunk, and Candy Bar Crunch).
To forever honor an uniquely American culinary treat as well as celebrate its reintroduction as an uniquely Ben & Jerry’s frozen novelty, the company joins with Merriam-Webster & Literacy Volunteers of America in a “linguistic activism” campaign, urging the public to lobby Merriam-Webster Dictionary decision-makers to include the word “S’mores” in future dictionary editions.
Internationally, Ben & Jerry’s begins distribution in Peru; B&J’s in the U.K. launches the Flying Friesian, a raucous tour bus retrofitted for fun, with a focus on fundraising for U.K. kids-in-need network, Childline.
April: Ben & Jerry’s marks its 21st Anniversary with a record-breaking Coast-to-Coast Free Cone Day. Almost 200 Ben & Jerry’s Scoop Shops scoop more than 550,000 free cones in what has become the company’s quintessential customer ’thank-you’ celebration.
Ben & Jerry’s newest PartnerShop®: Lawson House (YMCA), in the heart of Chicago, just off the Magnificent Mile’s Near-North End. A model for ending the cycle of homelessness, the YMCA provides safe, affordable housing and its Life Development Center offers services to enrich and improve lives. The Lawson House PartnerShop is a training ground for participants in the YMCA’s Career Keys and other YMCA job training programs which prepare individuals for employment in the hospitality industry.
Published in September: results from a unique new Harris Interactive poll of the public’s perceptions of corporate reputability. Developed at NYU’s Stern School of Business, the “Reputation Quotient” is an assessment tool that measures a company’s reputation in key areas such as social responsibility, emotional appeal, and innovation. Of the Top 30 Most Reputable US companies, Ben & Jerry’s ranks #5 overall, also earning a #1 ranking in the “Social Responsibility” category.
Media impressions generated in 1999: over 390 million. Ben & Jerry’s products continue to appear in popular movies and television shows; primetime network comedy Everybody Loves Raymond even focuses an entire episode around a visit to Vermont for a Ben & Jerry’s Factory Tour (one scene featuring our favorite B&J’s jester hats -- our Scoop Shop employees’ headwear of choice).
Dec. 2, 1999 -- Ben & Jerry’s announces it has received indications of interest to acquire the Company.
Net sales for 1999: $237,043,000, a 13.3% increase over 1998 sales. Net income totals $3,385,000.
2000
Ben & Jerry’s launches an 8-flavor lineup of 2Twisted!™ ice creams -- creative combinations of our most popular flavors deliciously amalgamorphed into fabulous new flavors with uniquely 2Twisted names, like half-baked™ (a crazy combo of Chocolate Fudge Brownie & Chocolate Chip Cookie Dough), From Russia With Buzz™ (a wicked-wacky mix of White Russian™ & Coffee Coffee Buzz Buzz Buzz™), and Jerry’s Jubilee™ (a classic jam of Cherry Garcia® & Chocolate Fudge Brownie).
And for the rest of us, there’s Festivus™: folks addicted to the comedic flavor of TV’s Seinfeld will love the way we crammed the gingerbread in this Limited Batch of ice cream as sassy to eat during the holiday-season as Seinfeld’s famous Festivus episode is to watch.
April 12: Ben & Jerry’s announces the company’s acquisition by Anglo-Dutch corporation, Unilever. Ben & Jerry’s Board of Directors approve Unilever’s offer of $326 million ($43.60 per share, for 8.4 million outstanding shares), as well as a unique agreement enabling Ben & Jerry’s to join forces with Unilever to create an even more dynamic, socially positive ice cream business with a much more global reach. Under the terms of the agreement, Ben & Jerry’s will operate separately from Unilever’s current U.S. ice cream business, with an independent Board of Directors to provide leadership for Ben & Jerry’s social mission & brand integrity.
Rather than expand internationally in willy-nilly fashion in 2000, we work on strengthening existing markets (U.K., France, Benelux, Canada, Lebanon, & Japan) instead, opening a total of 52 Ben & Jerry’s scoop shops in those markets.
Additionally, B&J’s in the U.K. goes bonkers over conkers competitions, worldwide toe-wrestling championships, & quite frankly some of the weirdest (that’s a good thing) sponsorship opportunities we’ve ever encountered anywhere... so far.
Ben & Jerry’s Stop & Taste the Ice Cream Tour criss-crossed the country all summer long -- along with 2 hugely beeyootiful Ben & Jerry’s hot-air balloons -- creating quite a stir by blowing into town & setting up “Urban Pastures” of enticements cool enough to lift even the crabbiest city-dwellers’ spirits, then wafting off & away at the breezes’ convenience. Sample-toting Joy Gangs gave out over 380,000 scoops through planned and random acts of “Stoppage,” while “Charity Scooper Bowls” raised over $100,000 for local non-profits.
Ben & Jerry’s newest PartnerShop® opens in Minneapolis, MN. Our newest partners: Metro Community Investment (MCI), a non-profit organization dedicated to reducing poverty among youth & low-income folks by providing economic development & employment opportunities.
November: The company appoints new CEO Yves Couette, to succeed existing CEO Perry Odak. Couette’s 24 years at Unilever have helped shape his extensive experience in all aspects of the ice cream business, as well as experience in managing businesses that, although part of Unilever, set their own course in their own way. (We especially liked the sound of that.)
2001
Ben & Jerry’s completes transition to Eco-Pint packaging for 2001. All pint flavors are now packaged in unbleached paperboard Eco-Pint containers; using brown-kraft unbleached paperboard is a critical first step toward a totally biodegradable pint made without added chlorine.
2001’s new flavors -- made to make some joyful noise, to make a few folks famous, and to make more waves than ever before:
KaBerry KaBOOM! ™ - full of cracklin’ candy to tingle your tastebuds, it’s our playful way to build awareness - & safe playgrounds! - with the non-profit KaBOOM!
Concession Obsession - feeds folks’ fascination for movie-candies... & for a chance at 15-minutes of fame in Citizen Cool, Ben & Jerry’s first-ever movie (um, actually, it’s a video) starring ordinary folks making an extraordinary difference in their communities.
Island Paradise & Apple Crumble - the Tom Joyner Morning Show’s nationally-syndicated radio-waves practically hummed with thousands of listener-generated ice cream flavor suggestions; we picked the best two to produce in pints, & a portion of the flavors’ sales proceeds will go to the Tom Joyner Foundation, which provides scholarships for students attending Historically Black Colleges & Universities.
And just when some of us thought we knew what we were when we launched Festivus as a Limited Batch in 2000, the rest of us thought we’d never hear the end of the airing of grievances from fans of Festivus (TV-comedy Seinfeld’s classic holiday episode) who couldn’t get enough of Festivus (the flavor). Thanks to them, the rest of us can rest easy at least a little longer this year, because Festivus is back. It’s still a Limited Batch...but we stretched it some, okay?
2002
New flavors for 2002:
Makin’ Whoopie Pie™, Peanut Butter Truffle™, S’mores™, The Full VerMonty™, Honey I’m Home!™, and Half Baked™ Frozen Yogurt. Core Concoctions: Karamel Sutra™ with a Caramel Core, Fudge Central™ with a Fudge Core, Peanut Butter Me Up™ with a Peanut Butter Core.
It’s an ice cream flavor...it’s an environmental action website: it’s One Sweet Whirled™ -- and it’s all interconnected, as Ben & Jerry’s partners with the Dave Matthews Band and SaveOurEnvironment.org in a campaign to fight global warming.