Lee Davis: Somebody Ought To Lose Their Job At Nike, Meb Keflezigh Wins Olympic Marathon Trials

Saturday, January 14, 2012 - by Attorney Lee Davis
Lee Davis
Lee Davis

Meb Keflezighi won today’s Men’s Olympic Marathon trials in Houston. Meb, 36-years old, ran a personal best to win the race and qualify for the 2012 Men’s Olympic Marathon Team. Keflezighi’s time of 2:09:07 was just shy of an American Olympic trials record, with Ryan Hall, the race favorite, coming in second and finishing just under the 2:10 mark.

Meb was representing Sketchers as Nike dropped him as an athlete in 2011. That is why I say someone at Nike should lose their job. Previously he had been a Nike athlete, and most in the sport associated him with Nike. Can you imagine the conversation in Beaverton, OR, next week? A Senior V.P. at Nike is going to call in some Stanford MBA on Monday to explain how in the world Nike got scooped by Sketchers in the most important running event to be held every four years on American soil, the Olympic Marathon Trials.

Q: How come Meb was wearing a New York AC uniform, and what was that on his feet?

A: We don’t have him as an athlete at Nike anymore, and I think those were Heelies or Shetchers or something, bad orange.

Q: He is not a Nike athlete?

A: No.

Q: Didn’t he win the New York City Marathon a couple years ago?

A: Yes, 2009.

Q: Didn’t he get a silver medal in the 2004 Olympics?

A: Yes, Athens, looked great in that white USA jersey and his Nikes.

Q: Who did he represent then?

A: Nike.

Q: Doesn’t he have some compelling personal story?

A: Yes, his dad walked the family across 500 miles of desert in Africa to escape war in Eritrea. Meb grew up in America and loves the USA and proudly represents our nation. He even wrote a book about it, Run to Overcome. And he has a quote that sums it up: ”Like the marathon, life can sometimes be difficult, challenging and present obstacles; however, if you believe in your
dreams and never ever give up, things will turn out for the best.” – Meb

Q: And, you’re sure he is no longer a Nike athlete? We usually grab up those personal interest stories, war, Africa, just do it stuff.

A: No, we let him go so we could hire another bench-sitting baby in the NBA…marketing said that was the way to go. Meb has no tattoos.

Q: How much was he asking for?

A: Three years at about $250k a year…the same as the NBA guy makes in about 15 minutes.

Q: So who is he representing?

A: Sketchers?

Q: Who do they have?

A: Dancing with the Stars host Brooke Burke.

A: And now Meb in the 2012 Olympics in London.

NBC covered the trials for two hours Saturday afternoon from 3-5 pm (EST), and for the better part of the coverage it was a duel with Meb (Sketchers) and Hall (Asics). On the podium Nike can take small solace in the fact that they did have an athlete as the last qualifier on the podium. Maybe a new ad campaign will come of it: Just Do It…third.

Consider this: The 2004 Olympic silver medalist and 2009 New York City Marathon champion, Meb Keflezighi was sponsored by Nike until that ended earlier this year, purportedly because they couldn’t agree on a contract amount. Surely Meb’s request is a small number compared to what the Nike brand would have yielded from an Olympic spotlight. And, that Sketchers did sign Meb underscores the point. As far as I know, Sketchers doesn’t have serious running shoes. You can, however, get excellent Bella Ballerina shoes; check their website.

A bad day for marketing in Beaverton.

Good luck, Meb, in London!

America is behind you 100 percent.

(Lee Davis is a Chattanooga attorney who can be reached at lee@davis-hoss.com or at 266-0605.)



PREP BASEBALL/SOFTBALL SCHEDULES

PHOTOS: Grissom Claws Ooltewah, 7-2

Mocs Softball Travels To Furman For Three-game Series


(Changes, Corrections Or Additions: Please Notify Dennis Norwood at dennisnorwood56@gmail.com) PREP BASEBALL FRIDAY, MARCH 22 Walker Valley at Northwest Whitfield CSAS at Whitwell ... (click for more)

After wrapping up non-conference tournament play with a 21-7 record, the Chattanooga Mocs softball team gets set to open Southern Conference action this weekend with a three-game series in Greenville, ... (click for more)


Sports

PREP BASEBALL/SOFTBALL SCHEDULES

(Changes, Corrections Or Additions: Please Notify Dennis Norwood at dennisnorwood56@gmail.com) PREP BASEBALL FRIDAY, MARCH 22 Walker Valley at Northwest Whitfield CSAS at Whitwell Sequatchie Co. at Cleveland (DH) York Institute at Central Ooltewah Invitational At Ooltewah 10:00 am: Ooltewah JV vs. Grissom JV 1:00 pm: Ooltewah vs. Grissom 4:00 ... (click for more)

PHOTOS: Grissom Claws Ooltewah, 7-2

Breaking News

Worker At Western Sizzlin Restaurant At Ooltewah Diagnosed With Acute Hepatitis A; Persons Who Ate There March 10-20 Urged To Get Vaccine

Chattanooga-Hamilton County Health Department officials confirmed Friday that an employee working at the Western Sizzlin Restaurant, 6021 Relocation Way, Ooltewah, has been diagnosed with acute hepatitis A. The restaurant employee worked at the restaurant while contagious March 10-20. Persons who ate at this restaurant during these dates should get vaccinated with the hepatitis ... (click for more)

Bankston Says Consolidation Of City, County Sewer Programs Is Sewage Answer; Also Eyes Sewage Plant In East Ridge

County Commissioner Chester Bankston said consolidation of the city and county sewer programs "is the number one answer for our sewage problems." "It's the best answer for our taxpayers and ratepayers," said the commissioner who serves on a committee of Ooltewah area residents looking into the sewage issue. The panel is set to give its recommendations to officials of the Hamilton ... (click for more)

Opinion

Growth Can Continue At Ooltewah On Septic Tanks

I want to set the record straight about growth in North Hamilton County. On Feb. 21, 2019, County Mayor Coppinger called a “reset” meeting with the residents of Ooltewah/Harrison over the proposed sewer plant in North Hamilton County. In front of this community, I stood up and specifically asked the county mayor if growth could continue in Ooltewah and Harrison on septic tanks ... (click for more)

Our Roads Need To Be Repaired For Ironman

Chattanooga being a finalist for the 2021 Ironman is great news. The business gained at the local bicycle repair shops from bent rims, busted tires and warped frames should produce some great local revenue. The local physicians should see a surge as well from the twisted ankles and busted up knees from dips, humps and pot holes on our area roads that could swallow a small child. ... (click for more)