peed Deluxe Vintage & Bespoke Motorcycles and Silent Cycles are opening a retail shop in collaboration with Velo Coffee Roasters in North Chattanooga on June 11.
The space on Cherokee Boulevard will house Velo’s second Chattanooga coffee bar operating alongside the motorcycle and bicycle businesses. The shop, called Speed Deluxe, will open for service the morning of June 11 with a grand opening party that evening.
With a shared love for two-wheeled adventures, Speed Deluxe, Silent Cycles and Velo desire to facilitate a comfortable, educational environment and will host community events.
“Our first priority was to get the space right—one that is welcoming, inclusive and reflects the level of quality that we feel we apply to all of our projects,” Mrs. Sheard said.
In addition to restoring and customizing vintage motorcycles, Speed Deluxe will carry a range of
American-made products. Biltwell, Lowbrow Customs, Wolfman Luggage, Godspeed Co and Speed Deluxe are a few brands that will be available. The shop will stock publications such as Sideburn, Greasy Kulture Magazine, DiCE, and Longberry as well.
Justin Shipp of Silent Cycles will continue to build custom, steel bicycle frames and develop his stock line. The new space will allow for Silent Cycles to offer in-house powder coating as well.
"When the shop opens, our goal is to have distinctive bicycles and accessories that help facilitate
everything from travel and adventure to a daily commute,” Mr. Shipp said.
Velo’s coffee bar in Speed Deluxe will emphasize simplicity and efficiency. The menu will feature classic espresso drinks and a variety of cold coffee options on tap as well as kombucha and beer. The bar will feature reclaimed materials, showcasing earth tones and natural light. Spencer Perez, an owner and director of quality and research at Velo, spoke about the excitement of the project.
“I’m most excited to just hang out here. I think this is the coolest project I’ve ever been involved with,” Mr. Perez said.
Speed Deluxe is at 515 Cherokee Blvd., and hours will be 8 a.m.-6 p.m. Monday-Wednesday, 8 a.m.-8 p.m. Thursday and Friday, 9 a.m.-6 p.m. Saturday, and 10 a.m.-3 p.m. Sunday. Velo’s coffee bar hours will be 8 a.m.-6 p.m Monday-Friday, 9 a.m.-6 p.m. Saturday, and 10 a.m.-3 p.m. Sunday.