Hamilton Place will be kicking off the holiday season on Saturday, Nov. 4 with the 19th Annual Santa Arrival Parade. This year the parade benefits the Forgotten Child Fund, a Chattanooga-based non-profit comprised of firefighters, EMS and police officers that donate their time to "provide a better Christmas for needy children in the tri-state area." Those attending the parade are encouraged to bring a new toy to donate at the food court entrance.
The 19th Annual Santa Arrival Parade begins at 11 a.m. along the perimeter of the mall. David Meadows, Hamilton Place senior general manager stated, “This is our favorite time of year, it’s wonderful to have so many families attend the parade to help us welcome Santa.”
"Also this year, Hamilton Place is excited to showcase all new Christmas décor and Santa set with two interactive elements that are sure to surprise and delight every member of the family," officials said.
Local high school and middle school bands, community groups and businesses are invited to participate. Last year over 1,000 participants took part in the parade, representing more than 50 various groups. Entrants will vie for bragging rights along with great prizes in several categories including: Best of Parade; Best Marching Band; Most Holiday Spirit; and Best Performance by a Dance/Chorus Group.