As a way to bring the Dove Men+Care Elements "feeling of freshness to life and tap into men’s interest in unique adventure travel experiences", the brand is building the Dove Men+Care Elements Treehouse just outside of Chattanooga.
Renowned treehouse builder, author and T.V. host, Pete Nelson, will design the family-friendly treehouse space inspired by the ingredient combinations found in the Elements range.
Dove Men+Care is debuting Elements, a multi-product innovation with a range that draws on ingredient combinations including minerals and sage, charcoal and clay, and mineral powder and sandalwood. “We know that men are looking for a new kind of freshness in their grooming routines,” said Nick Soukas, vice president of Marketing for Dove at Unilever U.S. “With the Dove Men+Care Elements line, we’ve developed personal care products that are inspired by the power of nature’s elements. They include energizing ingredient combinations that trigger men’s senses and formulations that provide the superior care for their skin and hair consumers expect from Dove Men+Care.”
Starting Monday, consumers can visit www.DoveMenCare.com/ElementsTreehouse to explain why they want to stay at the Dove Men+Care Elements Treehouse along with their family, which will open in the spring.
“I’m thrilled to partner with Dove Men+Care to create the Dove Men+Care Elements Treehouse, my first-ever treehouse concept that brings to life the unique ingredients found in a grooming product line” said Mr. Nelson. “I believe that treehouses ignite a sense of wonder within all of us, and I look forward to creating a space where families can connect with nature while spending quality time with one another.”
For more information about Dove Men+Care Elements, and how to visit the treehouse, go to http://www.DoveMenCare.com/ElementsTreehouse and follow @DoveMenCare on Twitter and Instagram.