BlueCare Tennessee Sees Success With New Mobile Messaging Platform

  • Thursday, February 22, 2018

BlueCare Tennessee recently wrapped a successful pilot for a mobile messaging platform designed to help the TennCare managed care organization connect more effectively with its members. 

The mobile service, known as a ‘Wire’, enables BlueCare to send reminders to members about recommended health screenings and upcoming appointments. The messages are especially effective among younger BlueCare members, who are usually more comfortable with texting as opposed to traditional forms of outreach such as letters and phone calls.

“People can do so many things on their mobile phones now that it made sense for us to pursue a mobile engagement option,” said Brandy Matthews, outreach program manager for BlueCare. “This connection gives our members faster and easier access to their personal medical information.”

The messaging service was developed in partnership with Relay Network and launched in August 2017. To date, more than 158,000 members – 28 percent of BlueCare’s population – have signed up for the program.

Each message sent ‘over the Wire’ contains links to a secure, personalized website – members click on the link and log in to view health information, preventive screening reminders and more.

“Relay does not require customers to download an app, removing friction that can get in the way of an easy interaction,” said Brie Tascione, Relay’s chief marketing officer.

BlueCare plans to grow the TennCare-approved program in the months to come, with a continued focus on recruiting the teens and young adults who represent a significant portion of its membership.

Living Well
Hamilton Medical Center Wins Statewide Patient Safety Award
Hamilton Medical Center Wins Statewide Patient Safety Award
  • 2/14/2025

At the Georgia Hospital Association Patient Safety and Quality Summit held in January, GHA presented its Patient Safety and Quality Award to Hamilton Medical Center. HMC was recognized for ... more

Hamilton Medical Center Becomes First In Region To Perform 3 Groundbreaking Cardiovascular Procedures
  • 2/14/2025

Hamilton Medical Center became the first in the region to perform three groundbreaking cardiovascular procedures, further solidifying the strength of its comprehensive Heart & Vascular Program, ... more

New Forward Grief Support Group Starts March 1
  • 2/13/2025

Forward is an ecumenical group which offers mutual support for those who have lost a spouse. First-Centenary United Methodist Church in downtown Chattanooga will host a new small group, ... more