The Dixie Group, Inc. announces the unification of its two commercial brands, Atlas and Masland Contract, into one operating division of the company. This unification provides customers with a broad array of products, technologies and price points.
The Atlas-Masland Contract brands encompass carpet tile, broadloom, area rugs, and Luxury Vinyl Flooring. Within each of these product categories, the brands offer a spectrum of diversified aesthetics. This variety derives from the different technologies developed and utilized over the years by each brand. Throughout their respective histories, both brands have been proud to earn many design honors. The unification of the brands creates a product line composed of the best elements of these powerful portfolios. The entire offering will be sold and serviced by one sales force, said officials.
Each sales associate will have the complete assortment of both brands thereby providing a single flooring source for most commercial projects. In addition, the sales force will be supported by a unified customer service and sales support team. This combined approach recognizes the time constraints of customers and the variety of products that today’s commercial projects utilize, said officials.
By providing one point of contact and support, Atlas-Masland Contract will be a highly efficient, as well as comprehensive resource to the commercial flooring customer, said officials.