Morning Pointe Of East Hamilton Groundbreaking Ceremony Ignites Enthusiasm For Future Senior Living Community

Thursday, September 13, 2018 - by Emily Daniel

The excitement in the air was palpable as ground was broken at the future site of Morning Pointe of East Hamilton. Nearly 200 people attended this momentous occasion, which celebrated the start of construction on Morning Pointe Senior Living’s sixth community in Hamilton County. Greg A. Vital, president and chief executive officer of Morning Pointe Senior Living, praised the location in his introductory remarks, describing Hamilton County as “a great place to live, work, and retire.” Mr. Vital’s speech brimmed with optimism about Morning Pointe’s future and compassion for the seniors that Morning Pointe of East Hamilton will serve.

Six local dignitaries also spoke at the event: Tres Wittum, a representative of Tennessee senator Bo Watson; Sabrena Smedley, chairperson of the Hamilton County commission, District 7; Bill Hullander, Hamilton County commission trustee; Mike Dunne, Hamilton County communications manager, representing the county mayor; Sandra Brewer, vice president of member-investor services, Chattanooga Area Chamber of Commerce; and Amy French, the senior manager of programs at the Chattanooga chapter of the Alzheimer’s Association.

Each of these speakers expressed their enthusiasm for the project and for Morning Pointe itself. 

Ms. French hailed Morning Pointe as a leader in the battle against Alzheimer’s, consistently increasing local awareness, contributing to anti-Alzheimer’s research and, most importantly, compassionately caring for those who currently live with the disease. She reminded the audience of the old adage “it takes a village to raise a child,” adding that the rearing of that child does not stop when the child becomes an adult, but continues throughout the child’s life. By caring for area seniors, Morning Pointe communities are a part of the village. In a sense, the 1500 Morning Pointe associates across the Southeast are “raising” the people who helped to raise them as children, providing aid and comfort to a very deserving population. “Morning Pointe makes it [the Alzheimer’s Association’s mission] happen,” Ms. French said. “We could not do it without the collaboration we have with communities like Morning Pointe.”

At the conclusion of the ceremony, Clyde Edwards, a U.S. Army veteran and resident at Morning Pointe of Chattanooga – Shallowford, spoke unprompted to the crowd, calling Morning Pointe of Chattanooga – Shallowford “a great place to be.” “There’s always something going on,” Mr. Edwards said. “There are many great people working there, taking care of us. I have thoroughly enjoyed my time there.”

The $35 million, 24-acre campus will consist of three phases, beginning with a 73-unit craftsman-styled assisted living and Alzheimer’s memory care community. Phase II will feature a 120-unit independent living center on 11 acres to compliment the full range of services designed to meet the needs of the 55+ population. Phase III will be a 60-unit, freestanding The Lantern at Morning Pointe Alzheimer’s Center of Excellence—a secured environment dedicated to the care of residents with Alzheimer’s disease and other memory care needs. Morning Pointe expects completion of the first phase by fall of 2019. The development team for the project includes Nashville architect HFR Design and Chattanooga-based companies East Tennessee Specialty Builders and Alzheimer’s memory care architect Neuhoff Taylor. Chattanooga-based MAP Engineers will provide civil engineering.

The senior campus will offer high-quality amenities including walking trails, exercise paths and beautifully landscaped grounds. The communities will also feature fine dining with local, farm-fresh foods through Morning Pointe’s “Farm to Table” program, life enrichment and professional health and wellness services. Daily activities will feature innovative therapeutic programs, including the Meaningful Day program and physical and occupational therapies, to ensure the highest quality of care for residents.

Independent Healthcare Properties LLC, a Chattanooga, Tenn.-based senior healthcare services company, is the developer, owner and manager of 31 Morning Pointe Senior Living and The Lantern at Morning Pointe Alzheimer’s Memory Care Center of Excellence communities in five southeastern states.

"Morning Pointe Senior Living is the region’s choice for assisted living and Alzheimer’s memory care, with six locations currently serving the Tennessee Valley in Chattanooga, Collegedale, Hixson and Athens. IHP was founded in 1996 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow," officials said.


Jan Schroll, RN, Received Daisy Award For Extraordinary Nurses

Ridgedale Baptist Church’s Senior Adult Choir Performs At Morning Pointe

Parkridge Valley West Opens 28-Bed Acute Inpatient Behavioral Health Unit At Parkridge West Hospital


Jan Schroll, registered nurse at CHI Memorial, received the Daisy Award for Extraordinary Nurses. A patient’s family member nominated Ms. Schroll for the "excellent care and compassion she ... (click for more)

For the past 10 years, the senior adult choir from Ridgedale Baptist Church has been filling the halls of Morning Pointe Senior Living communities throughout the Chattanooga area with the sounds ... (click for more)

Parkridge Valley West – formerly Mountainview Treatment Center in Jasper – has relocated acute inpatient behavioral health services to a newly renovated, approximately 15,000 square-foot space ... (click for more)


Living Well

Jan Schroll, RN, Received Daisy Award For Extraordinary Nurses

Jan Schroll, registered nurse at CHI Memorial, received the Daisy Award for Extraordinary Nurses. A patient’s family member nominated Ms. Schroll for the "excellent care and compassion she provided during a recent hospital stay." The nominator said, “She came in with her soothing voice and look of compassion, which immediately put us both at ease… I quickly recognized that ... (click for more)

Ridgedale Baptist Church’s Senior Adult Choir Performs At Morning Pointe

For the past 10 years, the senior adult choir from Ridgedale Baptist Church has been filling the halls of Morning Pointe Senior Living communities throughout the Chattanooga area with the sounds of singing. The choir visited the residents of Morning Pointe of Chattanooga – Shallowford recently with their renditions of gospel favorites. “The choir entertained our residents with ... (click for more)

Breaking News

County Putting $10 Million Toward New Shelter For Humane Education Society

County officials are committing $10 million toward a new shelter for the Humane Education Society (HES). Only Commissioner Tim Boyd spoke against the allocation at a commission meeting on Wednesday. He said a more urgent need was a $5 million training center for police, fire and emergency workers. County Finance Director Albert Kiser said the county came up with a total $14 ... (click for more)

Several Large Trucks Get Stuck On Lookout; 1 Demolishes Wall On Ochs Extension

Lookout Mountain, Tn., Commissioner Jim Bentley said there has been a lot of concern with large trucks on Ochs Highway. In the past month five different trucks have been stuck at the top of the road. Additionally, a large truck hit and demolished the rock wall at the top curve on Ochs Extension. These roads are both owned and maintained by the city of Chattanooga. Commissioner ... (click for more)

Opinion

Thanks To First Volunteer Bank

Thank you to the Highway 58 branch of First Volunteer Bank. On behalf of the Ernie Pyle Chapter of the Military Order of the Purple Heart, I would like to express our appreciation to the manager and staff of the HIghway 58 Branch of First Volunteer Bank for putting on a Veterans Day lunch in the lobby of your bank on Friday, Nov. 9. It was a cold and rainy day and Army, Marines ... (click for more)

Roy Exum: The Lamar Rants

Being a child of the South, I’ve marveled at our funny sayings for all of my life. I’ve been at a football game and heard a disgruntled fan in the stands say of his team’s quarterback, “That boy couldn’t play dead in a cowboy movie.” I’ve been at the Sunday supper table and heard, “I’m of a mind each one of his sermons is better than the next.” And I’ve sat in a Saturday morning ... (click for more)