It was a sea of pink and purple as Morning Pointe associates, residents, families and community partners turned out in full force for the Alzheimer’s Association’s annual Walk to End Alzheimer's. The event took place on Saturday at the Tennessee RiverPark in Chattanooga, and nearly 1,000 people walked together in order raise awareness for Alzheimer’s disease.
In total, participants raised almost $125,500 in local donations to the Alzheimer’s Association, which will go to support Alzheimer’s care, support and cure research.
"This year, as in the past, Morning Pointe Senior Living was one of the top corporate sponsors and raised nearly $6,000. In addition, Holly Holcomb, the life enrichment director at Morning Pointe of Chattanooga – Shallowford, was recognized as the top individual fundraiser in the area," officials said
Morning Pointe Senior Living operates three communities dedicated specifically to Alzheimer’s and memory care in the Chattanooga area. "Clearly, Alzheimer’s disease is a cause that is very close to the hearts of Morning Pointe associates, residents and families. They are committed to caring for those living with Alzheimer’s, and one day, they hope to help discover a cure," officials said.