Learfield Sports has named Kristin Long account executive for its Mocs Sports Properties entity, the athletics multimedia rights holder for UTC.
Ms. Long joins MSP with expertise gained from two other Learfield Sports’ properties. Most recently, she was sponsorship coordinator for Wildcat Sports Properties at the University of New Hampshire, and before that, was the marketing and promotions intern for Bulldog Sports Properties at Mississippi State, her alma mater. Additionally, she brings sports marketing, promotions and communications experience to UTC from internships held with the Mississippi State University Athletic Department and the NBA’s Memphis Grizzlies.
Ms. Long will work alongside Mocs Sports Properties’ General Manager Greg Gilmer to fulfill the numerous aspects of the UTC-Learfield Sports’ multimedia rights partnership in support of the Mocs.
“Kristin has what it takes to make an immediate impact with our Mocs Sports Properties team, and we’re happy to have her,” said Learfield Sports’ Vice President Pat Fagan. “She’s proven to be a valuable Learfield team member already and we feel fortunate she will continue to contribute here in Chattanooga.”
In addition to UTC, Learfield Sports manages multimedia rights for more than 50 collegiate institutions and associations and titles the prestigious Learfield Sports Directors’ Cup. The company’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Its exclusive sports programming reaches more than 56 million television households nationally and delivers nearly 17,000 hours of radio programming on more than 1,100 radio stations. For more about Learfield’s collegiate portfolio and 40-year history, visit learfieldsports.com.