Chattanooga Lookouts Unveil New Uniforms And Updated Marks

Wednesday, March 23, 2016
- photo by Chattanooga Lookouts

The Chattanooga Lookouts today unveiled updated marks and new jerseys for the 2016 season at a press conference at Erlanger’s e-Kids Learning Center.  The team will wear their new home uniforms for the first time on Tuesday, April 12 at 6:15 p.m.

The Lookouts introduced all three uniforms the team will wear during the upcoming season.  The home jersey is antique white with red sleeves and red piping with “Lookouts” adorned on the chest.  The road jersey features the “Chattanooga” wordmark across the chest in red on a grey jersey.  For batting practice, the team will wear a red jersey with the “eyes” logo on the left chest.  The team also announced a brand new alternate jersey that the team will wear for Thursday Home Games this season.  The alternate uniform is all black with “Nooga” written in white on the front.  The Lookouts will wear red belts and socks with each uniform.

The uniforms were modeled by local news anchors, David Carroll from WRCB, Latricia Thomas from WTVC and Joe Legge from WDEF.  Each anchor was joined by kids from the Erlanger’s e-Kids Learning Center. 

“These new uniforms tie into the Lookouts’ historic past while also creating a unique and distinctive brand identity for the team,” said Lookouts Principal Owner Jason Freier.  “We are excited to introduce this new look that will usher in a new era of Lookouts baseball.”

Along with the new uniforms, the team also revealed updated marks.

The team’s new primary mark still features the iconic eyes logo with a new script underneath it but the logo has been tweaked to add depth. An alternate mark utilizing only the “Lookout eyes” was also introduced.  The eyes will be seen on the team’s black hats that will be worn on Thirsty Thursdaystm with the team’s Nooga Jerseys. 

The new uniforms and updated marks were designed by Sky Design of Atlanta.  Sky Design also designed the marks and uniforms for the Lookouts’ sister teams, the Fort Wayne TinCaps and Columbia Fireflies.

“The Lookouts eyes logo is iconic and has been a staple of the Chattanooga Community for over two decades,” said Team President Rich Mozingo.  “The new marks preserve our classic look while also giving our brand a refreshing update.” 

The Lookouts 2016 season, presented by FSG Bank, begins on the road in Biloxi on April 7. The team makes their 2016 home debut on April 12 when they face off against the Jackson Generals at 6:15 p.m. at AT&T Field.  Single game tickets for the upcoming season are now on sale on line and over the phone.  For more information on how to secure your seats to the season’s best games, call the Lookouts ticket office at 423-267-4TIX. 


PREP BASEBALL/SOFTBALL/SOCCER SCHEDULES

Signal Mountain Tennis Teams Win District Championship

Moc Golfers Third At SoCon Championships


(Changes, Corrections Or Additions: Please Notify Dennis Norwood at dennisnorwood56@gmail.com) PREP BASEBALL TUESDAY, APRIL 23 McMinn Co. at Walker Valley CCS at Grace Rhea ... (click for more)

Both the boy’s and girl’s tennis teams at Signal Mountain won the Division I, Region 3 District 6 championship on Tuesday by defeating CSAS. The boys won 9-0, and the girls won 6-3. Signal ... (click for more)

The Chattanooga Mocs men’s golf team ended up third at the Southern Conference Championships. The Mocs carded 292 over the final 18 holes to end with 875 over the three day. Will Porter ... (click for more)


Sports

PREP BASEBALL/SOFTBALL/SOCCER SCHEDULES

(Changes, Corrections Or Additions: Please Notify Dennis Norwood at dennisnorwood56@gmail.com) PREP BASEBALL TUESDAY, APRIL 23 McMinn Co. at Walker Valley CCS at Grace Rhea Co. at Lenoir City Ooltewah at Soddy Daisy Bradley at Cleveland Howard at East Ridge Hixson at Tyner Lookout Valley at South Pittsburg McCallie at East Hamilton Red Bank at Central ... (click for more)

Baylor, Boyd-Buchanan Secure Key Soccer Wins

The Baylor boys soccer team won a key region game on Tuesday beating John Paul II 6-2. John Musick led Baylor with three goals. Andrew Hill had three assists. Ethan Nunes, Nathan Webb and Andrew Will also scored for Baylor who led 4-0 at the half. "After the first 15 minutes, we did a really good job of moving the ball," Baylor head coach Curtis Blair said. "Once we started ... (click for more)

Breaking News

Portion Of Interstate 75 Between Chattanooga and Cleveland To Get Extra Lanes

State officials said a portion of Interstate 75 between Chattanooga and Cleveland will be widened. The project will add one lane in each direction. It will take it from two lanes to three from north of U.S. 11/Lee Highway in Hamilton County to near Exit 20 in Bradley County. It was included in this year’s multimodal program to tentatively receive right-of-way funding in FY ... (click for more)

Proposed Changes To Short Term Vacation Rentals Get Hosts Fired Up, But No One Claims Revisions

Proposed changes to the city's Short Term Vacation Rentals program were set to go before the City Council next Tuesday, but that now appears to be off the table. Councilman Darrin Ledford said he had been set to discuss the topic brought forth by Councilwoman Demetrus Coonrod at the planning and zoning committee Tuesday. However, administration officials said they had their ... (click for more)

Opinion

How Can City, WWTA Get Away With Chronic Sewage Discharges Onto Our Streets?

A wastewater or service utility is simply a defined service in exchange for a fee. What if I pay a utility fee in exchange for a defined service, and the utility fails to deliver the service as agreed? As an example, I pay a private solid waste collection service to collect, transport, and dispose of garbage. Municipalities also operate waste collection and disposal. ... (click for more)

Roy Exum: Just Say ‘I Love You’

A dear friend sends me a note that his mom, after 40 glorious years of teaching children in public schools, is dying. The death of a mom or dad is among the worst things a child must bear, watching a parent in their final days. But I still marvel at the fact when Helen Exum died four years ago, not once did I cry and I’m a pretty emotional guy. The overwhelming reason I could ... (click for more)