Morning Pointe Donates Toys To Samaritan Center Holiday Drive For 9th Year In A Row

Monday, December 23, 2019

Morning Pointe Senior Living and the Samaritan Center in Ooltewah have partnered for the Samaritan Center’s annual Christmas toy drive for the past nine years. Every year since 2010, Morning Pointe has collected toys to help stock the Samaritan Center’s Christmas Toyland for the holidays, ensuring that every child in Hamilton County has the opportunity to experience the magic and wonder of the Christmas season. In nine years, Morning Pointe has collected approximately $10,000 in donations.

This year, as in years past, Morning Pointe residents and associates gathered at Morning Pointe of Chattanooga at Shallowford to present Samaritan Center representatives with several barrels overflowing with toys.

Morning Pointe communities throughout Hamilton County collected donations for the toy drive, focusing particularly on toys that would appeal to teens and tweens, as the Samaritan Center often experiences a shortage of gifts for the this important demographic. Participating Morning Pointe communities included Morning Pointe of Chattanooga at Shallowford, Morning Pointe of Collegedale at Greenbriar Cove, Morning Pointe of Hixson, and Morning Pointe of East Hamilton.

“I couldn’t be more proud of all of our communities,” said Morning Pointe Senior Living president and co-founder Greg A. Vital. “Each year, it brings us much joy to partner with the Samaritan Center to open our hearts and spread holiday cheer to families throughout Hamilton County.”

The Samaritan Center is a nonprofit social services agency that provides emergency assistance with food, rent, prescriptions, and utilities for local residents. The organization also operates a thrift shop, clearance shop and Toy Connection in locations across the Chattanooga area.


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