Fountainhead Taproom, located in the southside of Chattanooga, "puts its customers in control of their drinks by letting them be their own bartenders. They can use self-pour taps to pour craft beer, cider, and wine, paying by the ounce."
At Fountainhead Taproom, customers open a tab by presenting ID and credit card to the host, who will need to verify that they are at least 21 years old. Once they verify the customer's age, they give a PourMyBeer RFID card linked to their credit card, which gives access to their 60 beverages. Each one can be sampled and poured in whatever quantity the customer desires, so they can try sips of a few and find a favorite.
Officials said, "This ensures that patrons drink only what they want and never get stuck with an entire pint of a drink they don’t end up liking, said officials. The efficient and quick nature of self-serve dispensing means that the long lines and wait times synonymous with traditional bar dispensing are eliminated with self-pour."
The owner of Fountainhead, Burt Casey, said, “We are glad to be a part of making Chattanooga a craft beer destination, and offering an unbeatable selection alongside a revolutionary PourMyBeer experience. Our 60-tap self-pour wall allows you to pour only what you want, and create unlimited flights. No more waiting to flag down your next round.”
Josh Goodman, CEO of PourMyBeer, said, “Besides the operational benefits for the owner, self-pour has the potential to be a great market differentiator. Oftentimes, it is what allows local businesses to stand out in a busy market space and to allure customers to come back.”
Fountainhead Taproom, at 1617 Rossville Ave., opened its doors to the public on Saturday.