PINK Jeep Tours Celebrates Grand Opening In Smoky Mountains

Thursday, April 25, 2019

The newest way to see the Great Smoky Mountains National Park is in a PINK Jeep. PINK Jeep Tours unveiled its fleet of customized Jeep Wranglers now based in Pigeon Forge during a VIP Grand Opening celebration on Thursday.

For the first time in nearly 60 years, PINK Jeep Tours is expanding from the desert southwest to the Great Smoky Mountains to offer guests of the most visited national park a one-of-a-kind experience.

“For decades PINK Jeep Tours has been sharing memorable experiences with millions of tourists in Sedona, Arizona; Las Vegas and the Grand Canyon National Park,” Billy Johnson, Sr.

VP of Marketing, PINK Adventure Tours explained. “PINK Jeep Tours is thrilled to bring our established history and reputation for stellar service to this treasured area of the country. We’ve been hearing from past PINK Jeep guests that they can’t wait to come and ride in the Smoky Mountains.”

The PINK Jeep Tours Grand Opening event revealed the thrill and birds’ eye view above Pigeon Forge that awaits guests, after they explore the Great Smoky Mountains National Park in a whole new way.  Guests first pick from four distinct guided tours that leave from Pigeon Forge and explore portions of the Great Smoky Mountains. Routes now available explore the NEW portion of the Foothills Parkway and Newfound Gap. Beginning next month, guests can also choose Roaring Fork Motor Trail and the Ocanaluftee River Trail. All tours end with an exciting off-road 4x4 adventure on private property.

“Expertly trained guides are driving the whole time, sharing about the splendor of the mountains. With the guides’ help, guests can let go of the wheel and the GPS, climb in with their families and friends and create memories worth repeating,” Mr. Johnson said. “At the end, when families talk about their experience, they don’t just say they went on a Jeep ride. They remember they went on a PINK® Jeep® ride.”

Herschend Enterprises purchased PINK Jeep Tours last year, marking its entry into the adventure travel industry.  At the Grand Opening, Andrew Wexler, CEO, Herschend Enterprises, shared that expanding to the Smoky Mountains makes perfect sense.  

“We are dedicated to creating and sustaining welcoming destinations filled with adventure and memory-making fun.  And as a family-owned company, it’s always been our goal to have each and every guest leave with two things: a smile and a deeper connection with each other,” Mr. Wexler said. “After riding in our iconic PINK Jeeps in the Great Smoky Mountains National Park, we hope everyone feels that way.”

Visitors from near and far are already experiencing the unforgettable excursions and up-close encounters with the beauty of the mountains.  PINK® Jeep® Tours now has its local headquarters at 3152 Parkway, Pigeon Forge, TN 37863.  

“We are proud to be your new home on this side of the country. Together, we will share our community’s hospitality with the millions of guests who visit every year,” Pigeon Forge Mayor David Wear shared. “It’s exciting to have another reason for people to come visit Pigeon Forge!”

For more information about booking tours this spring, summer, and fall, visit www.SmokyMountainTours.com or call (844) 710-PINK (7465).



A Dapper Duo: Tennessee Aquarium Hatches A Pair Of Fluffy, Healthy Penguin Chicks

New Outdoor Waterpark To Be Built In Sevierville

Eagle's Nest On Lookout Was Planned As Hanging Gardens


There are few things more likely to coax a smile from a Tennessee Aquarium employee than the hatching of a penguin chick. Except, of course, when two chicks waddle onto the scene at the same ... (click for more)

Wilderness Resorts and Waterparks ownership group on Monday announced that they will be building a new attraction in the Smoky Mountain region called Soaky Mountain Waterpark. The new massive ... (click for more)

There are still reminders on the lower slopes of Lookout Mountain of the planned "Hanging Gardens" that were to have transformed an old quarry into a majestic park. Milton Ochs, younger brother ... (click for more)


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A Dapper Duo: Tennessee Aquarium Hatches A Pair Of Fluffy, Healthy Penguin Chicks

There are few things more likely to coax a smile from a Tennessee Aquarium employee than the hatching of a penguin chick. Except, of course, when two chicks waddle onto the scene at the same time. Looking like nothing so much as adorably pudgy, grey-and-white balls of feathery fluff, the Aquarium recently welcomed a pair of chicks — one Gentoo Penguin , one Macaroni Penguin ... (click for more)

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