Calvin McNeely and Zach Yelle with DAV
The advertising franchise brand Runningboards Marketing has found a way to combine both digital and traditional forms of marketing with the state-of-the-art Digital Advertising Vehicle, pronounced “Dave,” which targets audiences through mobile, customizable and eye-catching ads.
Runningboards Marketing President and Co-Founder Calvin McNeely will be driving DAV to Chattanooga on Saturday, Feb. 1. The company is seeking to bring its first territory to the area in 2020, and ultimately plans to bring four territories to Chattanooga. Those four territories would put eight DAVs on the road and create 15-25 jobs locally.
Runningboards Marketing was founded in 2018 by Calvin McNeely and Zach Yelle who met at church. Mr. Yelle had a background in tech production and Mr. McNeely is a serial entrepreneur who had founded Atlanta-based airport runway company Hi-Lite Airfield Services. Together, the two created a cut-through-the-noise solution in the advertising space.
"I've done a ton of business in the state of Tennessee rehabilitating runways with my former company," said Mr. McNeely. "We became attracted to the Chattanooga community as their job market is growing and now above the national average. All business owners, no matter the size of their business, know the importance of their network. And if you want to activate your network and expand your reach, you need to communicate the value of your offering in compelling ways and tailor your message for your intended audience. RBM fills a void in the marketplace by giving big and small businesses a chance to get their stories in front of the right people and not lose out to the noise.”
DAV drives around specific markets so that geo-targeted audiences will have a chance to catch sight of DAV’s displays—and thus receive messaging tailored to their needs, interests and consumer behavior. Large brands like Orangetheory Fitness and State Farm have already jumped on the new digital opportunity.