Kelly Subaru Provides Donation To Equal Justice Initiative

Wednesday, December 2, 2020

Kelly Subaru donated $10,000 to the Equal Justice Initiative, which was matched dollar for dollar by Subaru of America, as part of its annual giving campaign. EJI is an organization "committed to ending mass incarceration and excessive punishment in the United States, challenging racial and economic injustice, and protecting fundamental human rights for the most vulnerable people in American society."

Working with the brand’s Black & Latino Employee Network for Diversity at Subaru, Subaru announced a $500,000 donation to the Equal Justice Initiative, which has inspired regional dealers, such as Kelly Subaru, to consider this organization in their annual giving initiatives.

With the tagline, “Love, it’s what makes Subaru, Subaru,” the company believes that love for the brand can translate into action by doing more to promote inclusiveness. Kelly Subaru Dealer Principal Tim Kelly said, “Kelly Subaru has always had a strong commitment to supporting the community that has been so good to us.  Providing support to EJI takes that commitment to a higher level, and we hope that the additional funding will assist in addressing racial and economic injustice and support basic human rights for our fellow citizens. Now more than ever, we believe it’s time to stand with organizations who are leading these efforts. We’re proud to make this donation.” 

EJI’s three areas of focus include public education, racial injustice and criminal justice reform.  Kelly noted that the work done by EJI mirrors that of work done by Chattanooga community leaders throughout the city’s history and hopes that the donation would fuel further work in these areas. 



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