Nokian Tyres Unveils New Tire Protected By Same Material Found In Bulletproof Vests

To Be Produced In Dayton

Wednesday, January 13, 2021
Nokian Tyres One
Nokian Tyres One

The same fiber that reinforces bulletproof vests and spacecraft landing cushions is now being used to protect drivers of passenger cars from potholes.

Nokian Tyres, a global tire company with a growing presence in North America, is using Aramid fiber in a passenger tire for the first time, its new Nokian Tyres One. The goal: to strengthen the tire’s sidewalls and guard against potholes and other road hazards.

The company is so confident in the Nokian Tyres One that it’s providing a Pothole Protection warranty to drivers who purchase the tire. If a road hazard damages the tire beyond repair, Nokian Tyres will replace it at no cost.

“We’ve crafted the Nokian Tyres One to give drivers peace of mind in the moments they need it most, especially when they encounter an unexpected pothole or rough road,” said Nokian Tyres North America Director of Products Steve Bourassa. “Drivers can take comfort that the Nokian Tyres One features Aramid Sidewalls that give drivers Pothole Protection and peace of mind on North America’s jaw-rattling roads.”

The Nokian Tyres One is exclusively for sale in North America and produced at the company’s state-of-the-art factory in Dayton, as well as its two factories in Europe. It is available for sale at tire dealerships across the United States and Canada.

Nokian Tyres invented the winter tire and has long been renowned for its innovation, said officials. It has previously introduced the same Aramid Sidewall technology in light truck, SUV, van and camper tires, but this is the first time it has embedded Aramid fibers in a passenger tire.

The light truck version of the tire, the Nokian Tyres One HT, even has Aramid beneath the tread belt, an innovation that makes it more than 20 percent less likely to puncture when it encounters a road hazard, compared to a previous product. The company launched that tire in 2020.

The Nokian Tyres One also includes other innovations designed to provide a safe, durable, sustainable driving experience. Its proprietary compound and tread pattern bring elite grip and handling on wet roads. The tire’s rugged construction allows it to carry a high mileage warranty – 80,000 miles or 130,000 kilometers. And the Nokian Tyres One boasts low rolling resistance, a benefit that maximizes fuel economy and lowers harmful emissions.

The new all-season tire is the latest step in Nokian Tyres’ growth journey in North America, where it opened a LEED v4 Silver-certified factory in 2019 and continues to expand its presence in the all-season, all-weather and winter tire markets.

Nokian Tyres One
Nokian Tyres One

HHM CPAs Hires 5 Employees

Mariah Barrows Named Banking Center Manager Of North Highway 58 First Horizon Bank

Stephen Adams Promoted To Shareholder At Chambliss Law


HHM Certified Public Accountants, a full-service CPA and consulting firm with locations in Chattanooga and Memphis, has hired two senior accountants and three staff accountants. HHM has ... (click for more)

First Horizon Bank, a member of the First Horizon Corp. family of companies, has named Mariah Barrows as banking center manager of the North Highway 58 location. Ms. Barrows’ career in banking ... (click for more)

Chambliss, Bahner & Stophel, P.C. announces registered patent attorney Stephen Adams has been elected as a shareholder of the firm. "Stephen is truly an all-star attorney. When he came ... (click for more)



Business

HHM CPAs Hires 5 Employees

HHM Certified Public Accountants, a full-service CPA and consulting firm with locations in Chattanooga and Memphis, has hired two senior accountants and three staff accountants. HHM has hired Joseph Bishop to its Management Advisory Services team. He will assist with all stages of mergers and acquisitions, including planning, implementation and evaluation of potential tax consequences. ... (click for more)

Mariah Barrows Named Banking Center Manager Of North Highway 58 First Horizon Bank

First Horizon Bank, a member of the First Horizon Corp. family of companies, has named Mariah Barrows as banking center manager of the North Highway 58 location. Ms. Barrows’ career in banking began at First Horizon in 2015. "As Banking Center manager, Ms. Barrows manages all aspects of the customer experience, as well as operations of the center. She coaches employees to address ... (click for more)

Breaking News

Hamilton County Has 2 New COVID Deaths, 177 New Cases; Hospitalizations, ICUs Continue To Drop; Tennessee Has 3,400 New Cases, 154 More COVID Deaths

Hamilton County reported 177 new COVID-19 cases on Wednesday, with 108 patients hospitalized, the lowest number since Nov. 16, 2020, and 24 in Intensive Care Units, the lowest number since Dec. 6, 2020. Five others were in the hospital with suspected COVID. Of those hospitalized, 45 are county residents, also the lowest number since Nov. 9, 2020. The new total of cases in ... (click for more)

UCF's Josh Heupel Is New Tennessee Football Coach

University of Central Florida's Josh Heupel, the Oklahoma quarterback who led his team to the national title, and who as an assistant coach and head coach captured conference championships at Oklahoma and UCF, has been named Tennessee's 27th head football coach, Vice Chancellor/Director of Athletics Danny White announced on Wednesday. "We looked at a number of potential candidates," ... (click for more)

Opinion

Smooth Operations Getting My COVID Vaccine

Thank you, Hamilton County Health Department. Yesterday I received my first shot of COVID vaccine at the Health Department’s River Park site. My appointment, which was scheduled online, went as smooth as anyone would want. Even with the handicap of rain everyone there was helpful and moved the cars along in a steady and orderly way. I arrived for my 9:30 appointment and ... (click for more)

Roy Exum: "White Allyship"

The University of Tennessee at Chattanooga, a-swirl in social justice reform yet sorely lacking in common sense, may be on the brink of alienating itself from the very community that supports it. Today the university will host a lecture and celebration focusing on ‘White Allies and Accountability’ when it is my view that such a distasteful folly will reversely reverberate within ... (click for more)