Siskin Hospital for Physical Rehabilitation has received multiple awards for its marketing and public relations efforts in the 38th Annual Healthcare Advertising Awards sponsored by the Healthcare Marketing Report.
Of the more than 4,400 entries received this year, Siskin Hospital was presented the Silver Award for its Direct Mail piece, “Dr. Blackmon YE Mailer”; the Bronze Award for Special Event, “Possibilities 2020 Patient Honoree Video”; the Merit Award for Outdoor, “Because of Siskin Hospital, I Can Care For Patients” billboard; and Merit Award for its Direct Mail piece, “Christmas Card 2020.”
“I am extraordinarily proud of our marketing team for once again receiving this distinction,” said
Dr. Matthew A. Gibson, president and CEO of Siskin Hospital. “Their remarkable creativity
consistently enhances our brand and is a credit to the field of medical rehabilitation.”
Officials said, "The Healthcare Advertising Awards are considered the oldest, largest and most widely-respected healthcare advertising awards competition in the nation. It is the largest healthcare advertising awards competition, and one of the ten largest of all advertising awards. It is sponsored by Healthcare Marketing Report, the leading publication for comprehensive healthcare marketing,
advertising and strategic business development."
A national panel of judges evaluated all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.