The best in Chattanooga advertising were recognized during the 51st annual American Advertising Awards, presented by American Advertising Federation of Chattanooga.
The award ceremony took place at the Westin. “The event was well attended by 130 professionals and students,” said Brittany Lloyd, president. Individuals of the local advertising and media community came out to celebrate the best of online/interactive, film/video & sound, print, cross platform and out-of home.
At the Gala, 12 Gold, 23 Silver, and 21 Bronze were awarded to a wide range of local advertising agencies, in-house marketing departments, and freelancers that participated. Entries were judged based on creativity, originality, and creative strategy. A panel of four judges from across the nation reviewed and scored the work.
The top award of the evening, Best of Show, went to the local group, Pathfinder Films, for their Elements of Advertising: Music With Lyrics piece, “Cha Cha Land”, done for the Chattanooga Area Chamber of Commerce.
The Judges Choice award went to Humanaut for their Overall Campaign: Illustration & Packaging “Blowfish”, done to promote Blowfish, a hangover medicine.
This year, the Mosaic Award, which debuted last year, was given to recognize work done to promote diversity and inclusion in advertising, marketing, storytelling, content, etc. The Mosaic Award went to Pathfinder Films, and their Film, Video, & Sound: Internet Commercial "Mueller Brand Essence" done for Mueller Co., LLC.
The Best of Show Student Entry was awarded to Lee University’s Vindagua team for Sales & Marketing - Book Design, "Vindagua: The story of fall 2017".
Following is a list of the Professional AAF Chattanooga American Advertising Awards winners:
26 Tools LLC: 1 Gold, 1 Silver, 2 Bronze
ADAMS LITHO: 1 Gold
Anne Bordash, Designer: 1 Bronze
Chattanooga Area Chamber of Commerce: 1 Gold
Chuck Wilkins Productions: 1 Silver, 2 Bronze
Counsel Creative: 4 Silver, 3 Bronze
EPB: 3 Bronze
Humanaut: 5 Gold, 3 Silver, 1 Bronze
Mandy Lamb Design: 1 Silver, 1 Bronze
McCallie: 4 Silver
Pathfinder: 1 Gold, 3 Silver
Shaw Floors: 1 Gold, 2 Silver, 2 Bronze
Southeast Lineman Training Center: 1 Silver, 2 Bronze
Super Chief: 2 Silver, 3 Bronze
Tennessee Valley Authority: 2 Bronze
VaynerMedia: 2 Gold
Following is a list of the Student AAF Chattanooga American Advertising Awards winners:
GOLD: Vindauga, Lee University NSAC Team, Elena Anunciado, Caleb Cook
SILVER: John Warren, Elena Anunciado, Caleb Cook, Angela R Williams
BRONZE: Anna Plank, Angela R Williams, Danielle Jordyn Hughes, Kaitlyn Anderson, Lee University Student Media, John Warren
The American Advertising Awards is a three-tiered advertising creative competition with the advertising industry’s largest and most representative competition for creative excellence. Entry in the local Ad Club competition is the first step toward winning a national ADDY. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.