BlueCross BlueShield of Tennessee has named Scott Wilson as vice president of corporate communications and community relations.
In this new role, Mr. Wilson will lead the BlueCross corporate communications team, which manages the company’s internal and external communications. He will also continue to oversee its community relations team that supports the company’s charitable giving and civic engagement across the state through the BlueCross BlueShield of Tennessee Community Trust and the BlueCross BlueShield of Tennessee Foundation, as well as TeamBlue, its employee volunteer program.
“Scott’s blend of communications, corporate giving and civic service experience makes him uniquely qualified to oversee these closely connected teams,” said Roy Vaughn, BlueCross chief communications officer and executive director of the BlueCross Foundation.
“We are excited to have him in this new role.”
Mr. Wilson served in multiple communications roles with BlueCross from 2002 to 2009 and returned in 2018 as director of community relations and the BlueCross Foundation.
"Under his leadership, the BlueCross Foundation successfully launched the BlueCross Healthy Place program, which provides communities across Tennessee with spaces for connection and recreation, along with the BlueCross Technology Academies at Red Bank and Soddy Daisy High Schools," officials said.
Before rejoining BlueCross, he served as head of communications at Volkswagen Group of America Chattanooga Operations. At Volkswagen, Mr. Wilson was director of media relations for manufacturing in the U.S. He also led the implementation of the company’s corporate charitable giving portfolio, as well as managed the VW Partners in Education philanthropic commitment to universities across the state of Tennessee and communications planning for its eLabs program.
Mr. Wilson earned a bachelor of arts in journalism from the University of Tennessee at Chattanooga. He was a member of the Leadership Tennessee Class of 2018 and the Harvard University School of Business’s Young American Leaders Program in 2017, as well as the 2019-2020 class of the Complete Tennessee Leadership Institute of SCORE (State Collaborative on Reforming Education).
In 2019, he was recognized by industry-leading publication PRNews as its Community Relations Professional of the Year for his work with the BlueCross Foundation and the BlueCross Healthy Place program.