For the eleventh consecutive year Greg Callaham Graphic Design has earned national recognition for creative excellence in advertising design. Mr. Callaham received five American Graphic Design Awards from Graphic Design USA, a national trade publication, for his work on behalf of AdWorks Outdoor Advertising, Explore Chattanooga, Hollywog, Lake Billboard, and Sisson Outdoor Advertising.
“It’s an honor to receive these awards and it’s encouraging to know my work is competitive at the national level," said Mr. Callaham. “I’m grateful to the AGDA for the opportunity to shine a national spotlight on clients such as these who see the value in memorable advertising messages and brand identity. This wouldn’t be possible without them.”
Mr. Callaham’s award-winning billboard campaign for AdWorks Outdoor Advertising promoted the outdoor recreational activities near Poplar Bluff, Mo., for the Poplar Bluff Chamber of Commerce. The ads featured a silhouette of people fishing from a boat on the lake at sunset and a canoe adventure by a father and daughter. The boards displayed on printed vinyl in Missouri.
The logo for Explore Chattanooga was created at the request of a Chattanooga business that promotes local businesses to visitors in the Chattanooga area. The logo appears on printed materials offering important information and discounts to tourists to encourage them to visit area attractions and destinations. Arrowheads at the ends of certain straight lines in the letters indicate the variety of directions one can go to explore all Chattanooga has to offer.
Hollywog is a Chattanooga medical device manufacturer with a strong presence in the healthcare marketplace. They asked Mr. Callaham to design a new look for the existing packing for their WiTouch Pro back pain relief device. The result is a cleaner, upscale look, using new photography and less text to explain product features, benefits, and usage.
Mr. Callaham’s design for the Lake Billboard logo uses a bold, strong font for the first word of the business name, a precise, geometric font for the second word, and stylized water graphics to complete the logo. The visual conveys power, integrity, and longevity for the client’s business while paying homage to nearby Lake Erie.
The billboard campaign for Sisson Outdoor Advertising is more of a four-part public service announcement calling attention to the extra effort and risk our friends, family, and neighbors take by simply doing their jobs and providing the services we use every day. Delivery workers, office personnel, medical professionals, and everyone else who interacts with other people have gone above and beyond during the pandemic just by being there.
For 57 years the American Graphic Design Awards, through the editors of Graphic Design USA, has honored the outstanding work of creative professionals in the graphic arts community. To win an American Graphic Design Award means the entry is recognized as some of the best and brightest among thousands of entries from graphic design firms, advertising agencies, in-house corporate and institutional designers, publishers and other media across the United States, in 26 categories from print and packaging to internet and interactive design. Of approximately 10,000 entries, only a highly select few receive recognition for creative excellence.
Mr. Callaham is the owner of Greg Callaham Graphic Design, a Chattanooga graphic design studio delivering outstanding print and digital creative for outdoor advertising, the medical and rehabilitation device industry, catalogs and product brochures, logo design and corporate identity packages, and a wide range of other advertising and marketing materials to the global marketplace.
More information can be found at www.GregCallaham.com.