Legacybox, the world’s largest mail-in solution for digitizing home movies and photos, on Monday announced it has hired Kirsten Henning as the company’s first director of e-commerce. Ms. Henning is a digital marketer who joins Legacybox from Peter Millar, a high-end men's fashion company, where she was an online marketing channel manager.
“Kirsten is a strategically important hire as we continue sustained high growth,” said Legacybox co-founders Nick Macco and Adam Boeselager. “She is an experienced project manager and team leader who will help broaden our reach and further our standing as the nation’s leading direct-to-consumer digitization company. With her onboard, we’re certain to race even faster to one million customers served.”
During her time at Peter Millar, Ms. Henning influenced sustained growth in online revenue year-over-year through thoughtful digital marketing strategies across social, search, affiliate and display programs. She was also influential in introducing new digital marketing channels to Peter Millar, which led to the company's growing brand recognition. Prior to Peter Millar, she worked at ROI Revolution, Inc. working in strategic social media advertising. She studied Communication with a concentration in media at N.C. State University.
Ms. Henning will help digitally tell the brand story of Legacybox to consumers. The company was born in a garage as a labor-of-love by Mr. Macco and Mr. Boeselager. Today it has expanded into a three-acre, 52,000 square foot campus that is a temple to everything analog. The company has thrived largely aided by successful communication of how Legacybox makes it simple for all customers. Each Legacybox kit includes a step-by-step welcome guide, safety barcodes for every item and a pre-paid UPS shipping label. Once it is filled, it is as simple as dropping Legacybox off at a UPS location where it is shipped directly to the company.
Once it arrives on the company’s campus, Legacybox’s team of professionals digitizes each item by hand and provides personalized updates at each step of the process. When the full order is completed, customers receive their original media back, along with preserved copies of their choosing (thumb drive, the cloud or DVDs).
In addition to Ms. Henning, Legacybox is continuing to grow across the board with 60 recently announced new full-time employee hires. In total, Legacybox now has 230 employees.