The region’s first mountaintop hotel has selected Chattanooga Auto Square’s brands Land Rover and Porsche as their exclusive automotive partners. The partnership will provide new car delivery at McLemore’s Cloudland hotel, premier driving experiences for current owners and special offerings for guests visiting the hotel. Land Rover Chattanooga is also serving as co-sponsor of McLemore’s Songwriter’s Series for the second year.
The ‘Explore McLemore’ programs will include various experiences for selection by car enthusiasts. Explore McLemore is set to come with package offerings that may include a two-night stay with round of golf for two, premium parking and customized driving experiences to take advantage of the mountaintop location and scenic views available at the resort. The package will soon be available for booking come summer 2024.
For new Land Rover or Porsche owners, the ‘Ride of a Lifetime’ will begin for many at Cloudland where they will take delivery of their luxury vehicle.
Guests will be provided with one night’s stay, complimentary premium parking, food and beverage credits and a discount for a round of golf. Video documentation of the delivery with highlights from the visit to Cloudland will be provided to owners as a special remembrance.
As a way to introduce guests to new Land Rovers and Porsches, cars will be on-site each month at McLemore’s Songwriter’s Series. While guests enjoy an evening of music and engagement with some of the industry’s best-known songwriters and storytellers, they will be encouraged to explore new vehicles at their leisure to learn more about what the brands have to offer.
Cloudland Managing Director Mike Burton said, “We couldn’t be more excited about the partnership with Land Rover and Porsche Chattanooga. Our guests expect a unique experience as they come onto our property. Having the new Land Rover Defender as our official courtesy car continues the theme of providing the best to those who expect nothing less.”
"McLemore is thrilled to offer guests, investors and new home buyers an elevated tour experience in the Land Rover Defender," officials said. "The symbiotic brand alignment between McLemore and Land Rover ensures guest experiences 'above and beyond.'”
Chattanooga Auto Square Executive GM Virgil Edwards added, “The partnership with Cloudland at McLemore Resort is such a great fit for our brands. Our vehicles certainly set the tone for guests visiting the hotel and McLemore Club; but more than that, they provide an added level of adventure during the visit. We’ve been working with the McLemore team for over two years to develop this partnership. During that time, we found a shared philosophy of experience and attention to detail that works well for both of us. As a division of Furrow Automotive, we’re grateful to have the opportunity to enter into a partnership that will be equally appreciated by drivers and hotel guests alike.”