Lee’s Almeida Presents At Lilly Conference

Friday, December 1, 2017
Dr. Luis Almeida
Dr. Luis Almeida

Lee University’s Dr. Luis Almeida presented at the 2017 Original Lilly Conference on College and University Teaching and Learning in Oxford, Ohio, at Miami University. 

Dr. Almeida, associate professor of communication, titled his discussion “Constructing an Ethical Advertising Campaign with Minority Students.” During the presentation, he explained to attendees his way of working with undergraduate students in the context of advertising. He proposes that communication professors should strive to place students in groups based on their talents so that instruction can then be tailored to student's strengths which he argues results in students being able to design and develop outstanding campaigns even if resources are limited. 

“Being a presenter in the Original Lilly Conference on College Teaching is a treat for any college professor,” said Dr. Almeida. “There was so much tradition and history around there. I’m glad to have represented Lee University to national and international teaching scholars.” 

The results of the students’ exercises were positive. Their advertising campaigns resulted in a 12x increase in sales for their client and doubled in event attendance by 100 percent. Students were given practical classroom experience on advertising for a legitimate client. 

Dr. Almeida joined Lee’s Department of Communication Arts this fall. He comes from Jackson State University, where he was an interim department chair and associate professor of emergent strategic communications since 2015. Dr. Almeida has also taught at Indiana University of Pennsylvania and Waynesburg College. He has been nationally featured for his work in leadership and technology by the Wall Street Journal, ABC-Jackson, TEDxPhoenixville, and the Pittsburgh Tribune Review, among others. 

Dr. Almeida earned his Doctor of Philosophy from Pennsylvania State University, his Master of Science from Clarion University of Pennsylvania, and his Bachelor of Science from Slippery Rock University.
 


Nearly 80 Tennessee Districts Improved Graduation Rates In 20-21

Lee University To Host Symposium On Institutions And Inheritance

City Announces Youth Programming Lineup For Hamilton County Schools’ Fall Break


The Tennessee Department of Education on Wednesday released the graduation rate data for the 2021-22 school year, which exceeds pre-pandemic levels. With a statewide rate of 89.8 percent of Tennessee ... (click for more)

Lee University’s Center for Responsible Citizenship will host its 7th Annual Symposium on Civic Virtue and Thought Friday and Saturday, Oct. 7-8. Its theme this year is “Institutions and Inheritance,” ... (click for more)

The City of Chattanooga announced a week-long series of community events designed to give students safe places to gather during Hamilton County Schools’ fall break. Planned in partnership with ... (click for more)



Student Scene

Nearly 80 Tennessee Districts Improved Graduation Rates In 20-21

The Tennessee Department of Education on Wednesday released the graduation rate data for the 2021-22 school year, which exceeds pre-pandemic levels. With a statewide rate of 89.8 percent of Tennessee high school students graduating on time in the 2021-22 school year, a total of 78 districts improved their graduation rates from last year, and 95 percent of eligible students in 53 ... (click for more)

Lee University To Host Symposium On Institutions And Inheritance

Lee University’s Center for Responsible Citizenship will host its 7th Annual Symposium on Civic Virtue and Thought Friday and Saturday, Oct. 7-8. Its theme this year is “Institutions and Inheritance,” which will explore the role of tradition and institutions in framing political desires and discourse. “We sometimes forget that the right thing must be done in the right way,” said ... (click for more)

Breaking News

42-Year-Old Man Drowns At Marina On Chickamauga Lake Saturday

A 42-year-old Hamilton County man drowned at a marina on Chickamauga Lake on Saturday afternoon. TWRA Officers responded to a 911 call around 2 p.m. for a missing person. A man loading a Bayliner cabin cruiser boat had disappeared. Witnesses said the man backed his truck and trailer and was attempting to load his boat. He exited the boat and was attempting to keep the ... (click for more)

Fleischmann Praises The Release Of Matthew Heath From Captivity In Venezuela

Representative Chuck Fleischmann on Saturday praised the release of Tennessee resident and Marine Corps veteran Matthew Health, who had been held captive in Venezuela for over two years. “Praise God that Matthew Heath has been released from his wrongful captivity and is coming home to his family. Throughout the over two years that Matthew was held, his family never gave up ... (click for more)

Opinion

The Vaccine That Could Cure America: Reversing Roe

Dobbs v. Jackson, reversing almost 50 years of abortion on demand, is existentially a legal and moral/ethical vaccine for the United States. Why? While the legal challenges and political fighting will continue for some time, this is the greatest reversal of a Supreme Court in its history. It is worth noting that official Reconstruction lasted almost 25 years in the old Confederacy. ... (click for more)

Roy Exum: My Garden In October

The frost has yet to get to my garden but as I collect orchids and onions for an October delivery it is downright chilly. Thank goodness for the afternoon sun as we prepare to plant our winter rye grass seed and wish for more rain. As is my monthly custom, there is an abundance of orchids and onions to deliver on this first day of October so let’s get going … AN ORCHID to Dr. ... (click for more)