Lee’s Almeida Presents At Lilly Conference

Friday, December 1, 2017
Dr. Luis Almeida
Dr. Luis Almeida

Lee University’s Dr. Luis Almeida presented at the 2017 Original Lilly Conference on College and University Teaching and Learning in Oxford, Ohio, at Miami University. 

Dr. Almeida, associate professor of communication, titled his discussion “Constructing an Ethical Advertising Campaign with Minority Students.” During the presentation, he explained to attendees his way of working with undergraduate students in the context of advertising. He proposes that communication professors should strive to place students in groups based on their talents so that instruction can then be tailored to student's strengths which he argues results in students being able to design and develop outstanding campaigns even if resources are limited. 

“Being a presenter in the Original Lilly Conference on College Teaching is a treat for any college professor,” said Dr. Almeida. “There was so much tradition and history around there. I’m glad to have represented Lee University to national and international teaching scholars.” 

The results of the students’ exercises were positive. Their advertising campaigns resulted in a 12x increase in sales for their client and doubled in event attendance by 100 percent. Students were given practical classroom experience on advertising for a legitimate client. 

Dr. Almeida joined Lee’s Department of Communication Arts this fall. He comes from Jackson State University, where he was an interim department chair and associate professor of emergent strategic communications since 2015. Dr. Almeida has also taught at Indiana University of Pennsylvania and Waynesburg College. He has been nationally featured for his work in leadership and technology by the Wall Street Journal, ABC-Jackson, TEDxPhoenixville, and the Pittsburgh Tribune Review, among others. 

Dr. Almeida earned his Doctor of Philosophy from Pennsylvania State University, his Master of Science from Clarion University of Pennsylvania, and his Bachelor of Science from Slippery Rock University.
 


GNTC Student Places 5th In PBL National Competition

Cempa Community Care, City Of Chattanooga, And The Lighthouse Collective Present No Smoke Sundays For Middle And High Schoolers

Dollar General’s Literacy Foundation Awards Grants To Lee


A Georgia Northwestern Technical College (GNTC) student has placed fifth in thenation for Small Business Management Plan at a national competition. Aixa Rodriguez, who was born and raised ... (click for more)

The Lighthouse Collective is set to host No Smoke Sundays events for middle and high school students, every Sunday in July, from 6-8 p.m. at Miller Park. No Smoke Sundays will provide an ... (click for more)

The Dollar General Literacy Foundation awarded grants to Lee University’s Helen DeVos College of Education and the Center for English Language & Literacy (C.E.L.L.). Dr. Laura Anderson ... (click for more)



Student Scene

GNTC Student Places 5th In PBL National Competition

A Georgia Northwestern Technical College (GNTC) student has placed fifth in thenation for Small Business Management Plan at a national competition. Aixa Rodriguez, who was born and raised in Chicago, was among three GNTC students whose placement in their competitions earlier this year at the Phi Beta Lambda (PBL) State Competition in Atlanta qualified them to compete in the ... (click for more)

Cempa Community Care, City Of Chattanooga, And The Lighthouse Collective Present No Smoke Sundays For Middle And High Schoolers

The Lighthouse Collective is set to host No Smoke Sundays events for middle and high school students, every Sunday in July, from 6-8 p.m. at Miller Park. No Smoke Sundays will provide an alternative, safe gathering event, for youth to have activities during some of the peak times of gun violence in the city. There will be fun and engaging activities for middle and high school ... (click for more)

Breaking News

Coppinger Says Over $1 Billion In Development, Including $70 Million New Lookouts Stadium, To Be Announced At U.S. Pipe/Wheland Site

County Mayor Jim Coppinger said Wednesday that over $1 billion in development, including a new Chattanooga Lookouts stadium, will be announced on Thursday morning at the U.S. Pipe/Wheland Foundry site. He said the development includes 120 acres and about nine acres will be for the $70 million stadium, which he said will not be just for the Lookouts but for community use. He ... (click for more)

County Commission Approves $1 Million Toward Getting Officers In Every County School

The County Commission on Wednesday voted to spend $1 million toward providing officers in every Hamilton County public school. The appropriation will go along with $950,000 approved recently by the School Board toward the school safety goal. Currently there are 32 School Resource Officers approved with 28 now hired. Sheriff Jim Hammond said four SROs "are in the pipeline" ... (click for more)

Opinion

Soddy Daisy: Home To Bad Food, Worse Roads, And No Gasoline - And Response

I enjoy Soddy Daisy. Truly I do. But over the past six years or so, everything in the town has been going downhill, and quite fast. There is simply no place to eat in Soddy Daisy that offers any nutritional value or variety. Burger King, McDonald's, Sonic, KFC, Taco Bell, Wendy's, Bojangles. This is what we have to feed our children. Now a couple people may say what about ... (click for more)

Roy Exum: Yes, Coach Can Pray

In 2015 Joe Kennedy, a career Marine, was told by a “woke” crowd of educators that he could no longer be an assistant high school football coach in Seattle, Washington. The problem was that he publicly knelt and prayed on the field’s 50-yard line after every game and there were some school administrators that felt he was an undue influence on non-religious students. On Monday ... (click for more)