Lee University’s Dr. Luis Almeida presented at the 2017 Original Lilly Conference on College and University Teaching and Learning in Oxford, Ohio, at Miami University.
Dr. Almeida, associate professor of communication, titled his discussion “Constructing an Ethical Advertising Campaign with Minority Students.” During the presentation, he explained to attendees his way of working with undergraduate students in the context of advertising. He proposes that communication professors should strive to place students in groups based on their talents so that instruction can then be tailored to student's strengths which he argues results in students being able to design and develop outstanding campaigns even if resources are limited.
“Being a presenter in the Original Lilly Conference on College Teaching is a treat for any college professor,” said Dr. Almeida. “There was so much tradition and history around there. I’m glad to have represented Lee University to national and international teaching scholars.”
The results of the students’ exercises were positive. Their advertising campaigns resulted in a 12x increase in sales for their client and doubled in event attendance by 100 percent. Students were given practical classroom experience on advertising for a legitimate client.
Dr. Almeida joined Lee’s Department of Communication Arts this fall. He comes from Jackson State University, where he was an interim department chair and associate professor of emergent strategic communications since 2015. Dr. Almeida has also taught at Indiana University of Pennsylvania and Waynesburg College. He has been nationally featured for his work in leadership and technology by the Wall Street Journal, ABC-Jackson, TEDxPhoenixville, and the Pittsburgh Tribune Review, among others.
Dr. Almeida earned his Doctor of Philosophy from Pennsylvania State University, his Master of Science from Clarion University of Pennsylvania, and his Bachelor of Science from Slippery Rock University.