Chattanooga native and local executive, Ryan Rogers, and his wife, Nicole, launched an online men’s clothing company called SilverFox on Oct. 17. This online company has already been shipping products locally, nationally, and internationally as far as Dubai.
Mr. Rogers, a Leadership Chattanooga alumnus, and Mrs. Rogers spent several years talking about launching a clothing line based on his long-time nickname, “Silver Fox.” The process of producing SilverFox clothing began when they hired a designer out of Los Angeles in 2016.
The Rogers decided to launch their niche brand, SilverFox, with a small, uniquely made, product line including men’s sport shirts, polos, and hats. The unique feel and fit of SilverFox sport shirts can be attributed to the fabric composition being 36 percent bamboo. Bamboo is moisture-wicking, wrinkle-resistant, and silky soft to the touch. The SilverFox polos are made with Peruvian Pima cotton which is the softest cotton on the market. Less than 3 percent of clothing in the world is made with Peruvian Pima cotton. The SilverFox logo is the statement piece on the custom hats.
SilverFox is currently an online men’s apparel store. Consumers may shop by visiting www.silverfox.style. SilverFox is also on Instagram and Facebook as silverfoxbrand.
Mr. Rogers said, “SilverFox is for the man who is refined, innovative, determined, stylish, and who sets the bar for everyone else.” The company’s tag line is “SilverFox…because everybody knows one.”