The Public Relations Society of America Lookout Chapter is hosting a public lunch and learn about the award-winning “Don’t Be An Accidental Drug Dealer” public education campaign by BlueCross BlueShield of Tennessee. The luncheon will be held at the Mountain City Club on Wednesday, May 1, starting at 11:30 a.m.
The Silver Anvil Awards recognize the best public relations campaigns across the United States each year. Last year, the Public Relations Society of America recognized Chattanooga’s own BCBST with this award.
Hear from Roy Vaughn, APR, senior vice president and chief communications officer for BCBST, about the elements that made the campaign a success.
Audience members will learn what research, planning and execution strategies were put into place to help the campaign achieve real, significant results in Tennessee.
"As the organization’s CCO, Vaughn provides strategic counsel, alignment and consistency for all BCBST’s communications initiatives," officials said. "Healthcare has been his single career focus, creating a depth of expertise in strategic communications practices, reputation management, crisis communications and response. A proven and effective leader, Vaughn’s expertise in strategic communications is recognized at the local, state and national levels."
Membership in the Public Relations Society of America is not required to attend, but tickets are limited. Reserve online at Eventbrite