Roy Vaughn To Present Silver Anvil Award-Winning Campaign, "Don't Be An Accidental Drug Dealer,” At PRSA Lookout Chapter Lunch

Friday, April 26, 2019
The Public Relations Society of America Lookout Chapter is hosting a public lunch and learn about the award-winning “Don’t Be An Accidental Drug Dealer” public education campaign by BlueCross BlueShield of Tennessee. The luncheon will be held at the Mountain City Club on Wednesday, May 1, starting at 11:30 a.m.

The Silver Anvil Awards recognize the best public relations campaigns across the United States each year. Last year, the Public Relations Society of America recognized Chattanooga’s own BCBST with this award. 

Hear from Roy Vaughn, APR, senior vice president and chief communications officer for BCBST, about the elements that made the campaign a success.
Audience members will learn what research, planning and execution strategies were put into place to help the campaign achieve real, significant results in Tennessee.

"As the organization’s CCO, Vaughn provides strategic counsel, alignment and consistency for all BCBST’s communications initiatives," officials said. "Healthcare has been his single career focus, creating a depth of expertise in strategic communications practices, reputation management, crisis communications and response. A proven and effective leader, Vaughn’s expertise in strategic communications is recognized at the local, state and national levels."

Membership in the Public Relations Society of America is not required to attend, but tickets are limited. Reserve online at Eventbrite.

VA Expands Digital Capabilities Of Veterans Legacy Memorial

The Chattery Selected by GlobalGiving As Red Backpack Fund Recipient

Ferris Robinson: Love In The Time Of Corona


The Department of Veterans Affairs National Cemetery Administration announced Monday it has enhanced and expanded capabilities on the Veterans Legacy Memorial website, https://www.va.gov/remember, ... (click for more)

GlobalGiving announced on Monday that The Chattery has been selected to receive a $5,000 COVID-19 relief and recovery grant from The Red Backpack Fund, an opportunity for small businesses and ... (click for more)

We all know this is a scary time. Mass panic seems to prevail, and it’s hard to take a full breath of air because we’re so wrought up with fear and worry and apprehension. I’m the worst. ... (click for more)



Happenings

VA Expands Digital Capabilities Of Veterans Legacy Memorial

The Department of Veterans Affairs National Cemetery Administration announced Monday it has enhanced and expanded capabilities on the Veterans Legacy Memorial website, https://www.va.gov/remember, for family, friends and visitors to leave “Tributes” or comments on a Veteran’s memorial page. VLM is, by design, easy-to-use and navigate and is the country’s first digital platform dedicated ... (click for more)

The Chattery Selected by GlobalGiving As Red Backpack Fund Recipient

GlobalGiving announced on Monday that The Chattery has been selected to receive a $5,000 COVID-19 relief and recovery grant from The Red Backpack Fund, an opportunity for small businesses and nonprofits made possible by The Spanx by Sara Blakely Foundation. Spanx founder Sara Blakely said, “My hope is that this gift will help alleviate some of the pressures caused by this ... (click for more)

Breaking News

Hamilton County Has 15th Coronavirus Death; Tennessee Deaths Rise By 5 To 343

Hamilton County’s positive COVID-19 case count ended last week with a meteoric rise, something that persisted through the extended Memorial Day weekend. Health Department administrator Becky Barnes says there have been 163 new cases since noon Friday. Also, Hamilton County has added a 15th death from coronavirus, the Hamilton County Health Department reported on Tuesday. “These ... (click for more)

Coppinger Presents Bare Bones Budget That Still Could Be Revised Down

County Mayor Jim Coppinger on Tuesday morning presented a bare bones budget that still could be revised downward by reductions from the state. The county mayor said he is confident with the county's revenue projections. However, if there are more cuts coming, he said the county enjoys a healthy rainy day fund. It stands at $110 million - the same as last year. The total county ... (click for more)

Opinion

A Simple Human Responsibility

The nearer you get, the closer we’ll be...continued straddling of the reopening fence, but only after wiping it down with bleach. Health and safety rule number one: assess your environment to identify potential exposures to hazards which could reasonably cause serious injury, illness or death. Other rule number one: all politics is political. Since we last talked, half ... (click for more)

Roy Exum: For Grins & Giggles

We know from many previous experiences that “An Idle Mind Is The Devil’s Workshop.” We also know that not one person in our nation could have been better prepared than our leaders from both parties in this COVID-19 pandemic. Guffaw and cackle all you want but I promise not a person in our state would pick you over Governor Bill Lee. It is terribly disappointing that every day somebody ... (click for more)