Cumulus Chattanooga Unveils PROJECT SHINE On KZ-106, Talk Radio 102.3, Christmas 107.9 And NewsRadio 1150

Thursday, November 19, 2020
Cumulus Media announces the launch of PROJECT SHINE, a cross-platform charitable initiative, serving as a nationwide call to local volunteerism through partner VolunteerMatch, a volunteer engagement network. PROJECT SHINE will be promoted on the company’s 422 radio stations and websites across 87 U.S. markets, including on Cumulus Chattanooga radio stations KZ-106, Talk Radio 102.3, Christmas 107.9 and NewsRadio 1150, and through Cumulus Media’s Westwood One, the largest audio network in the U.S., with creative promos framed by a new version of iconic rock band Collective Soul’s hit “Shine,” re-recorded exclusively for PROJECT SHINE. 

PROJECT SHINE encourages Cumulus’ hundreds of millions of listeners to visit local station websites to instantly connect with VolunteerMatch’s search engine and database and find local volunteer opportunities.
The campaign was produced by Cumulus, with support from production company Benztown and McVay Media. 

Officials said, "PROJECT SHINE is an evergreen campaign that will inspire local acts of service and human connection in a world that has seen its share of challenges. VolunteerMatch serves over 130,000 participating nonprofits, 150 network partners and 1.3 million annual website visitors. There are currently 3.2 million volunteers needed by non-profits organizations on VolunteerMatch --  with over 700,000 of those openings for virtual volunteers, and many postings for safely-distanced activities."

“Our listener base is so unbelievably giving-oriented that this is a perfect opportunity for us to harness that spirit and team up to help those who need it in Southeast Tennessee and Northwest Georgia,” said Market Manager Jared Stehney. “There isn’t anything our listeners can’t do or get done.”
   
Brian Philips, EVP, Content & Audience, Cumulus Media, said: “PROJECT SHINE serves as a conduit for human connection. We make it easy for good people to connect with great causes through VolunteerMatch. In every town, in every corner of America, some darkness subsides, and a new ray of light appears. Through service, we help ourselves and the whole world is better for it.”

Mr. Philips said, “We thank our friend Ed Roland and Collective Soul, whose timeless song “Shine” was the inspiration for this project. Ed’s exciting new version elevates PROJECT SHINE and brings fresh light to a nation in need.”

Ed Roland, Founder and Lead Vocalist, Collective Soul, commented: “When I was 12 years old, my father told me that one day, there will be no city lines, no county lines, no state lines, or even country lines – there will only be humankind. VolunteerMatch is a program that connects all of us to work together and make a positive impact for the greater good. I want to thank Brian Philips and everyone at Cumulus for allowing us to be a part of PROJECT SHINE. Together we can make a difference.“

Laura Plato, chief solutions officer, VolunteerMatch, said, “VolunteerMatch is honored to join forces with Cumulus Media to help everyone find a way to lend a hand in their local community -- and virtually across America – through PROJECT SHINE. We’re huge believers in the power of both volunteer service and music to uplift, inspire and heal. And we’re excited to see volunteers unite in support of our nation’s nonprofits.”

Visit: KZ106.com or WGOW.com to connect to a nonprofit you love through PROJECT SHINE. To hear Collective Soul’s new version of “Shine”, visit: https://www.cumulusmedia.com/shine/.

Lee’s Symphonic Band To Perform Spring Concert “Holding On”

String Theory To Welcome The Neubauer Quartet For “No Strings Attached!”

EPB Fiber Optics Notifies Subscribers Of TV Rate Increase


Lee University’s Symphonic Band will present its spring concert on Tuesday, March 2, at 7:30 p.m. in the Conn Center, under the direction of Dr. Mark Bailey, professor of music. The program ... (click for more)

String Theory at the Hunter, in partnership with Lee University and the Hunter Museum of American Art, will host the second “No Strings Attached!” on Tuesday, March 9, at 6:30 p.m., a virtual ... (click for more)

As national TV content providers continue their trend of increasing content costs each year, TV providers all over the country must pass these costs along. EPB Fiber Optics is raising TV rates ... (click for more)



Entertainment

Lee’s Symphonic Band To Perform Spring Concert “Holding On”

Lee University’s Symphonic Band will present its spring concert on Tuesday, March 2, at 7:30 p.m. in the Conn Center, under the direction of Dr. Mark Bailey, professor of music. The program will feature classic music from the concert band repertoire such as Sousa, Curnow, and Reed, as well as worship selections that feature all of the Symphonic Band’s musicians. “The Symphonic ... (click for more)

String Theory To Welcome The Neubauer Quartet For “No Strings Attached!”

String Theory at the Hunter, in partnership with Lee University and the Hunter Museum of American Art, will host the second “No Strings Attached!” on Tuesday, March 9, at 6:30 p.m., a virtual event allowing audience members to experience behind-the-scenes conversations and impromptu performances with The Neubauer Quartet. “We are thrilled to offer audience members a chance to ... (click for more)

Breaking News

A Record 4,668 People Received COVID-19 Vaccine In Hamilton County This Weekend

The Hamilton County Health Department wishes to recognize many community partners who offered COVID-19 vaccine clinics over the weekend to eligible people 65+ and those with 1a1, 1a2 & 1b phase status. The following community partners administered a combined 2,505 doses this weekend: • CHI Memorial Hospital sponsored by the Community Foundation of Greater Chattanooga ... (click for more)

County Health Department Switching Some Resources From Testing To Vaccinations

The Hamilton County Health Department’s COVID testing site at Alstom will be closed Wednesdays and Sundays beginning this week. The site will continue operations five days a week on Mondays, Tuesdays and Thursdays-Saturdays from 10 a.m.-2:30 p.m. “With the increase in both the demand and supply of the COVID-19 vaccine, we have remained flexible in our efforts and redirected ... (click for more)

Opinion

COVID Vaccine: Fomenting Fear And Spreading Disinformation

Tennesseans have proven we are resilient and determined moving through the COVID pandemic response. Getting to this point in our state -- one of only a handful that has economic growth, open schools and an ability to see a light at the end of this proverbial tunnel -- has taken unbelievable effort. Yet, one revelation of many over the last year has been the need to reject those ... (click for more)

Roy Exum: My Garden In March

It was about midnight last night, just at the point we flip a page on the calendar, when the month of March arrived in the middle of a thunderstorm. You bet, just as it has for ages, this month arrives like a lion and eases out 31 days from now as a lamb. I could hardly mind the thunder; I am so glad to see the arrival of spring and the promise my flowers will awake from their winter’s ... (click for more)