Cumulus Chattanooga Unveils PROJECT SHINE On KZ-106, Talk Radio 102.3, Christmas 107.9 And NewsRadio 1150

Thursday, November 19, 2020
Cumulus Media announces the launch of PROJECT SHINE, a cross-platform charitable initiative, serving as a nationwide call to local volunteerism through partner VolunteerMatch, a volunteer engagement network. PROJECT SHINE will be promoted on the company’s 422 radio stations and websites across 87 U.S. markets, including on Cumulus Chattanooga radio stations KZ-106, Talk Radio 102.3, Christmas 107.9 and NewsRadio 1150, and through Cumulus Media’s Westwood One, the largest audio network in the U.S., with creative promos framed by a new version of iconic rock band Collective Soul’s hit “Shine,” re-recorded exclusively for PROJECT SHINE. 

PROJECT SHINE encourages Cumulus’ hundreds of millions of listeners to visit local station websites to instantly connect with VolunteerMatch’s search engine and database and find local volunteer opportunities.
The campaign was produced by Cumulus, with support from production company Benztown and McVay Media. 

Officials said, "PROJECT SHINE is an evergreen campaign that will inspire local acts of service and human connection in a world that has seen its share of challenges. VolunteerMatch serves over 130,000 participating nonprofits, 150 network partners and 1.3 million annual website visitors. There are currently 3.2 million volunteers needed by non-profits organizations on VolunteerMatch --  with over 700,000 of those openings for virtual volunteers, and many postings for safely-distanced activities."

“Our listener base is so unbelievably giving-oriented that this is a perfect opportunity for us to harness that spirit and team up to help those who need it in Southeast Tennessee and Northwest Georgia,” said Market Manager Jared Stehney. “There isn’t anything our listeners can’t do or get done.”
   
Brian Philips, EVP, Content & Audience, Cumulus Media, said: “PROJECT SHINE serves as a conduit for human connection. We make it easy for good people to connect with great causes through VolunteerMatch. In every town, in every corner of America, some darkness subsides, and a new ray of light appears. Through service, we help ourselves and the whole world is better for it.”

Mr. Philips said, “We thank our friend Ed Roland and Collective Soul, whose timeless song “Shine” was the inspiration for this project. Ed’s exciting new version elevates PROJECT SHINE and brings fresh light to a nation in need.”

Ed Roland, Founder and Lead Vocalist, Collective Soul, commented: “When I was 12 years old, my father told me that one day, there will be no city lines, no county lines, no state lines, or even country lines – there will only be humankind. VolunteerMatch is a program that connects all of us to work together and make a positive impact for the greater good. I want to thank Brian Philips and everyone at Cumulus for allowing us to be a part of PROJECT SHINE. Together we can make a difference.“

Laura Plato, chief solutions officer, VolunteerMatch, said, “VolunteerMatch is honored to join forces with Cumulus Media to help everyone find a way to lend a hand in their local community -- and virtually across America – through PROJECT SHINE. We’re huge believers in the power of both volunteer service and music to uplift, inspire and heal. And we’re excited to see volunteers unite in support of our nation’s nonprofits.”

Visit: KZ106.com or WGOW.com to connect to a nonprofit you love through PROJECT SHINE. To hear Collective Soul’s new version of “Shine”, visit: https://www.cumulusmedia.com/shine/.

Cirque Italia, Traveling Italian Water Show, Performs In Dalton

Songbirds Foundation Launches Its First Retro Holiday Benefit Auction

PHOTOS: Corey Smith At The Signal


Cirque Italia, the first traveling Italian water show in the country, will be performing in Dalton Thursday through Sunday. Review for Cirque Italia: This innovative and unique production ... (click for more)

The Songbirds Foundation has an absolute treasure trove of wonderful retro items, donated guitars, and other cool stuff that it will be auctioning off this holiday season to raise money for the ... (click for more)

Corey Smith returned to the Chattanooga Live Music scene Friday night at The Signal. (click for more)



Entertainment

Cirque Italia, Traveling Italian Water Show, Performs In Dalton

Cirque Italia, the first traveling Italian water show in the country, will be performing in Dalton Thursday through Sunday. Review for Cirque Italia: This innovative and unique production is the first of its kind in the United States. The shows feature a magnificent 35,000-gallon water stage to create a magnificent visual not seen anywhere else. As with all of its productions, ... (click for more)

Songbirds Foundation Launches Its First Retro Holiday Benefit Auction

The Songbirds Foundation has an absolute treasure trove of wonderful retro items, donated guitars, and other cool stuff that it will be auctioning off this holiday season to raise money for the Guitars for Kids program. This event features over 100 groovy glorious gems, like a psychedelic fringe leather jacket, great classic vinyl, vintage concert posters and tickets, state-of-the-art ... (click for more)

Breaking News

Tennessee Has 4,404 New COVID Cases, 53 More Deaths

The number of coronavirus cases in Tennessee is 352,376 on Thursday with 4,404 new cases. There have been 53 more deaths from the virus, for a total of 4,519, said state Health Department officials. The state currently has 2,178 people hospitalized from the virus, 5 less than on Wednesday. There have been 312,885 people who have recovered from the virus in Tennessee (89 ... (click for more)

Georgia Has 26 New Coronavirus Deaths, 2,946 New Cases

Georgia state health officials reported on Thursday there have been 26 additional deaths due to the coronavirus. The current total is 8,716. There were 2,946 new cases as that total reached 413,909 confirmed cases of coronavirus. Hospitalizations are at 34,587, up 174 from Wednesday. Here are the numbers by county: Catoosa County: 1,997 cases, up 25; 29 deaths; ... (click for more)

Opinion

County Employees Need A Bonus Too

A few weeks ago we learned that Sheriff Jim Hammond was asking for a second raise. Earlier this year Hamilton County employees were notified that "due to COVID-19" there would be no raises for employees of any kind this year. I guess Mr. Hammond didnt get that memo about no raises. Why is it that some employees will be getting a raise and others are not? That doesn't really ... (click for more)

Roy Exum: Why I Am Thankful

For the life of me, I can’t remember when it started but back in the ‘70s, I began devoting my sports column on Thanksgiving Day to off-the-wall stuff of which I was truly and genuinely thankful. Back then I would go to from “76 reasons”, then “77 Reasons”, and then “78 reasons” with every new year. We climbed through 80’s, and the 90’s and it became a tradition. By then it had ... (click for more)