Chattanooga Maximizes Sports Tourism With Scenic City Summer Showcase And Waterfront Triathlon

Wednesday, June 22, 2022

 Chattanooga Sports, a division of Chattanooga Tourism Co., along with multiple partners, is excited to host two sporting events in Chattanooga this week. The 2022 Scenic City Summer Showcase will be held on Wednesday, June 22- Sunday, June 26, and the 2022 Waterfront Triathlon on Sunday, June 26. 

“This weekend is going to be a sports tourism bonanza,” says Tim Morgan, Chief Sports Officer of Chattanooga Sports.

“Between the Scenic City Showcase and the Chattanooga Waterfront Triathlon, Chattanooga will demonstrate how we can utilize a variety of community assets to drive large economic returns for our tourism and hospitality industry. The passion and precise execution combined with regional partnerships and a beautiful destination is a recipe for success.” 

Chattanooga Sports has partnered with Connect Sports, a sports event management company, to welcome 484 teams with over 13,500 players and spectators to the Chattanooga region. The 14 & under and 18 & under teams from 27 different states and British Columbia, Canada, will play select fastpitch softball in front of over 400 college softball coaches and administration looking to fill their future recruiting classes. The Scenic City Summer Showcase is estimated to generate $7 million in direct economic impact and $11.8 million in total impact on our community. 

In addition to the tournament, current college players from Clemson University, University of Oklahoma, Georgia Institute of Technology, Western Kentucky University, Chattanooga State Community College, and more will play exhibition games at Frost Stadium at 7:30 pm on Thursday, Friday, and Saturday evenings. These games will have free entry to watch some of the top players in the nation compete against each other.  

Morgan added, “the Scenic City Summer Showcase and Waterfront Triathlon are just two examples of the many sporting events held in Chattanooga with great economic impact. With Chattanooga being one of the nation’s top outdoor tourism destinations and home to high-quality venues and green spaces, our city is the perfect host.” 

The 2022 Waterfront Triathlon, presented by Chattanooga Track Club, is back for its 39th year. The event will feature two races for all athletic levels, from beginners to the most experienced, and will serve as a qualifier for the 2022/2023 Toyota USAT Age Group National Championships for high school-aged athletes. The Waterfront Triathlon will welcome over 1,000 athletes and 1,600 spectators with a direct economic impact of $450K and a total impact of $750K. 

All pre-and post-race activities will occur at Ross’s Landing on the Chattanooga Riverfront. During the race, athletes will swim down the Tennessee River, bike a spectator-friendly, two-loop course, and run through the heart of downtown Chattanooga and along the Tennessee River.  

Stay up to date on all Chattanooga sporting events at VisitChattanooga.com/Sports. 


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