SmartBank announced the rebranding of its insurance subsidiary including Chattanooga-based Sunbelt Insurance and Upper Cumberland-based Rains Insurance, to SBK Insurance.
Sunbelt and Rains, leading insurance agencies in Tennessee, are now unified in a single entity positioned to provide enhanced insurance services throughout the SmartBank footprint.
“This is a great opportunity that will allow us to better leverage the strength and capabilities of our entire agency to provide quality products and services to all of our clients,” said Billy Carroll, SmartBank president and CEO. “The new name, SBK Insurance, is a natural fit for the SmartBank brand and we look forward to expanding this line of business in all of our markets.”
Over the years, Sunbelt and Rains have been providing reliable insurance solutions to individuals and businesses, offering a wide range of products including personal, commercial, life & health, and transportation insurance.
“We are excited to launch our new brand identity as SBK Insurance, which better reflects who we are today and where we are headed tomorrow,” said SBK Insurance CEO, Mark Slater. “Our clients can expect the same level of exceptional service, expertise, and value that they have come to trust from Sunbelt and Rains, with a renewed focus on innovation, growth, and excellence."
The rebranding initiative includes a new logo, website, and marketing collateral that feature the SBK Insurance name and brand identity. The company's email addresses and contact information will also be updated to reflect the new name.
“Our rebranding is more than just a new name,” said Jessica Parrott, SBK Insurance president. “While our name may have changed, our commitment to clients remains the same and we will continue to provide them with excellent service and unwavering dedication. We are proud of our legacy, but we’re even more excited about our future as SBK Insurance and the opportunities it brings for our team and our clients.”