AAF Chattanooga Recognizes Local ADDY Winners

The best in Chattanooga advertising were recognized recently during the 50^th annual American Advertising Awards, presented by American Advertising Federation of Chattanooga (AAF Chattanooga).

The award ceremony took place on Saturday at the Camp House. “The event was well attended by 145 professionals and students,” said Brittany Lloyd, American Advertising Awards chair. Individuals of the local advertising and media community came out to celebrate the best of online/interactive, film/video & sound, print, cross platform and out-of home.

Of the 280 total professional entries, 21 Gold ADDY awards and 40 Silver ADDYs were presented. A wide range of local advertising agencies, in-house marketing departments, and freelancers participated. Entries were judged based on creativity, originality, and creative strategy. A panel of three judges from across the nation reviewed and scored the work.

The top award of the evening, Best of Show, went to the local group, Humanaut, for their Out-Of-Home Guerilla Campaign done for Organic Valley. The campaign involved a pop-up coffee shop in NYC, branding, ads, and a video.  The Judges Choice award went to the Pathfinder for their video “MouthTime (Chattanooga Perfect)” done to promote the Chattanooga Chamber of Commerce. This year, a new award, the Mosaic Award, was given to recognise work done to promote diversity and inclusion in advertising, marketing, storytelling, content, etc. The Mosaic Award went to 501 Studios for their video “Tomorrow”, done for Redemption School of Ministry.

The Best of Show Student Entry was awarded to Joshua Yang of Southern Adventist University for his video entry, Big Brothers Big Sisters.

Following is a list of the AAF Chattanooga American Advertising Awards winners:

501 Studios: 1 Gold

ADAMS LITHO: 2 Gold

Anne Bordash, Designer: 1 Silver

Bill Cox, BC Create: 1 Silver

Blue Cross Blue Shield: 1 Silver

Chattanooga Chamber of Commerce: 1 Silver

Humanaut: 2 Gold, 2 Silver

The Johnson Group: 3 Gold, 28 Silver

MayCreate: 2 Silver

ndp: 3 Gold

Super Chief: 7 Gold, 2 Silver

Pathfinder: 3 Gold, 1 Silver

The American Advertising Awards is a three-tiered advertising creative competition with the advertising industry’s largest and most representative competition for creative excellence. Entry in the local Ad Club competition is the first step toward winning a national ADDY. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.