Ruby Falls has acquired the sole ownership of R&R Hospitality LLC, commonly known as R&R Outdoor, and its portfolio of 92 billboard assets in Tennessee, Georgia, Alabama and North Carolina as of today. The regional billboard company, previously owned jointly by See Rock City Inc. and Ruby Falls LLC, offers advertisers the ability to reach audiences in key areas of the Southeast. SRC has decided to sell its interest in the outdoor advertising company, while planning to remain a significant client.
"R&R Hospitality continues to focus on service, strong presence and integrity with this purchase transaction," officials said.
“For many years Ruby Falls has been a true believer in outdoor advertising,” said Hugh Morrow, president of Ruby Falls. “This purchase reaffirms our long-standing commitment to the medium, as well as our desire to enhance and grow it for continued success.”