HullaBOWLoo Auction Provides 188,000 Meals For Chattanooga Area Food Bank

Thursday, May 6, 2021
James Howard was the host for the HullaBOWLoo Auction
James Howard was the host for the HullaBOWLoo Auction

The Chattanooga Area Food Bank raised $47,000 during the 2021 HullaBOWLoo Auction. Deskrig specializes in making virtual presentations and events look more professional, and they donated their software and resources to make the auction virtual for the first time.

The annual auction raises funds and educates the community about food insecurity. The money raised will be used to purchase food for the Chattanooga Area Food Bank’s 20-county service area. 

Deskrig uses integrated hardware and software solutions that enable virtual meeting attendees to engage and present at a professional level from any home office. Deskrig created a 24-hour live stream for the Chattanooga Area Food Bank’s 10-day auction, took photos of the auction items, designed the marketing materials, and filmed and edited segments that aired each night of the auction.

Deskrig Founder and CEO Garren Parkins says this project was important to his team because of the astonishing number of families that go hungry every year. “No one on our team is wealthy," said Mr. Parkins. "We grew up in tough times, and it’s pretty special to know we are providing sustenance. We feel that the only life worth living is a life serving others, and we are fulfilled knowing that the Chattanooga Area Food Bank can now provide 188,000 meals to families in need."

The Chattanooga Area Food Bank works with a network of 240 Partner Agencies providing over 14 million meals to children, families, seniors, and individuals experiencing food insecurity in Northwest GA and Southeast TN. Their Director of Events and Major Gifts, Shelley Armstrong, said support from the community is vital to solving hunger. “With 161,770 individuals facing hunger in our 20-county service area, the generosity of the community is what enables us to be here for the families who come to us for the nourishment of a meal," said Ms. Armstrong. "With $47,000 donated through the HullaBOWLoo auction, we can provide almost 200,000 meals of nutritious fresh fruits and vegetables, dairy, and staple items to those in need."


Behind the scenes of the HullaBOWLoo Auction
Behind the scenes of the HullaBOWLoo Auction

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