Chattanooga is featured in the newest national ad campaign for the built-in Bang & Olufsen sound system in the Ford Bronco Sport.
Chattanooga Tourism Co.’s leading marketing firm, Miles Partnership, partnered with Harman International Industries to create a commercial for the B&O sound system, featuring Chattanooga and the Ford Bronco Sport.
Chattanooga Tourism Co. provided strategic direction to integrate recognizable imagery throughout all assets produced to highlight Chattanooga's outdoors. Iconic locations seen in the video include Harrison Bay State Park, Reflection Riding Arboretum & Nature Center, Walnut Street Bridge, Ross's Landing, Tennessee Aquarium, Market Street Bridge, and Enterprise South. The ad was filmed by local production company, Pathfinder Films, and features local recording artist Swayyvo's single "Zone."
The commercial will be live on Bang-Olufsen.com, Ford.com, dealer training sites, and social media channels. Additionally, it will be utilized during training events, brand immersions, and within Ford dealerships.
Watch the video here.