Dirt Gorillaz, LLC has acquired Southern Advertising and Sign, a Chattanooga-based signage company with a 115-year legacy.
Southern Advertising and Sign is a full-service sign company. Established in 1910, they specialize in designing, manufacturing, installing and servicing custom signs for businesses. Their offerings include channel letters, digital signs, free-standing signs, monuments, wall-mounted signs and old-fashioned neon signs.
They also handle billboard installation and maintenance, making them a versatile choice for businesses looking to enhance their visibility.
Dirt Gorillaz is a Tennessee-based company that specializes in exterior business solutions. They offer services such as signage, metal canopies, branding and facility maintenance. Known for its durable craftsmanship and customer-focused service, Dirt Gorillaz helps businesses in Chattanooga and surrounding areas enhance their visibility and functionality.
Larry Richey, CEO of Southern Advertising and Sign, said, “The acquisition by Dirt Gorillaz will allow our 115-year-old company to continue to provide the highest quality signage and services in the Southeastern U.S. and beyond.”
Heather Nolen, managing member of Dirt Gorillaz, said, “Acquiring Southern Advertising and Sign is a significant milestone for Dirt Gorillaz. By integrating their century-old expertise with our modern approach, we are expanding our ability to provide businesses with durable, creative and efficient signage solutions. This move reinforces our commitment to being the go-to partner for businesses looking to elevate their exterior presence.
“Dirt Gorillaz views this acquisition as a key step in its expansion strategy, with plans to introduce cutting-edge signage technologies and extend its reach across the Southeast. By combining Southern Advertising and Sign’s legacy of quality with Dirt Gorillaz’s innovative solutions, the company is poised to set new standards in the exterior solutions industry.”
Mike Costello, CPA/ABV/ASA, facilitated the transaction through Costello Capital Management, LLC, which is a business brokerage firm based in Lookout Mountain, Tn. They specialize in sell-side business broker services, assisting business owners with the sale of their companies from start to finish. The firm provides tailored support, including determining the optimal sales process, establishing sales prices, negotiating deals, and managing transactions to successful closures. Costello Capital Management has been engaged with regional clients, helping them navigate ownership transitions and achieve successful sales.