Mohawk Flooring announces four 2015 Hermes Creative Award wins. "This international recognition, judged by the Association of Marketing and Communication Professionals, is a testament to the company’s priority of creatively and effectively sharing Mohawk’s innovative programs and flooring products with retailers and consumers across the world," officials said.
Two Platinum awards, the most prestigious award offered through the Hermes Creative Awards competition, were received for Mohawk’s SmartStrand Forever Clean campaign in both the product launch and publicity campaign categories.
Mohawk also took home two Gold awards for its Creative Home Blog, winning in the Blog category and in the E-newsletter category for Mohawk’s Blogger Bulletin.
“We are honored and humbled to win four prestigious awards with the Hermes Creative Awards program in 2015 for Mohawk’s efforts in public relations, social media and influencer marketing,” said Mollie Surratt, senior director of public relations and content for Mohawk Flooring. “Our customers come first, and we are constantly looking for new ways to drive consumers to Mohawk retailers while sharing our products’ most important features and benefits. These types of wins, which compare our programs to thousands of industry-leading campaigns, are indicators that we are on the right track.”
Mohawk introduced its new SmartStrand Forever Clean by putting the innovative, stain-resistant carpet to the ultimate test on the Tough Mudder obstacle course, the world’s dirtiest, muddiest athletic challenge. "After being stomped on by more than 10,000 muddy competitors, the carpet was successfully cleaned to showcase that it is the toughest, easiest to clean carpet on the planet. Watched by thousands of spectators and shared with Mohawk’s customers through point-of-purchase displays and a range of web-based video and social media content, the campaign has helped establish SmartStrand® Forever Clean™ as the industry’s leading and most innovative carpet," officials said.
"Mohawk’s Creative Home blog, which won a Hermes Gold award, has become one of the company’s most rich and vibrant communication assets. The beautifully designed blog hosts educational and engaging content created by leading home and DIY bloggers. Blog posts about a range of topics - such as the company’s commitment to Susan G. Komen and a Mohawk floor integration in a jaw-dropping “man cave” – create multi-use posts that can be leveraged in social media and by the company’s retailer base throughout the year," officials stated.
“Most importantly, our blog content is meant to be inspirational and engaging for our customers and readers, and ultimately show that we are a lifestyle brand interested in consumers’ day-to-day lives,” said Ms. Surratt. “We don’t just start and stop with flooring. To create the best products, we have to be connected to the holistic home experience and stay committed to who our customers are as people.”
The 2015 Hermes Creative Awards competition garnered 6,000 entries from the United States, Canada and several other countries. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
The international competition has grown to one of the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and freelance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.