RE/MAX Renaissance revealed a refreshed RE/MAX brand on Thursday, including the world famous balloon logo and wordmark. The new branding was unveiled to hundreds of franchise owners at the annual RE/MAX Broker Owner Conference in San Francisco by RE/MAX Co CEOs Dave Liniger and Adam Contos.
“At RE/MAX Renaissance and RE/MAX Properties, we are excited to incorporate the new branding into our marketing tools," said owners Frances Vantrease and Beth Dodson. "The new logo and refreshed wordmark will continue to enhance the great work our agents do in Chattanooga."
“Our new look better represents the enthusiastic entrepreneurs who comprise our network,” said Mr. Contos. “Great brands evolve and RE/MAX is no different. We believe the updated balloon and wordmark will help our agents grow their business and give them an even bigger competitive advantage in digital, social media and mobile marketing.”
The iconic red, white and blue hot air balloon has been updated to be brighter, more modern and more appealing to the home buyers and sellers of today – while being instantly recognizable as RE/MAX, said officials.
According to Pete Crowe, RE/MAX senior vice president of Communications and Marketing, the responses of more than 20,000 consumers factored into the decision to embark on a brand refresh which is the first in the 44 year history of the real estate franchisor.
“It’s a brand evolution, not a brand revolution,” said Mr. Crowe. “The subtle adjustments to the most powerful image in real estate was a natural next step across our residential, luxury and commercial brands.”
Building on the 2016 launch of the Sign of a RE/MAX Agent campaign, the brand refresh continues to grow alongside current real estate trends. For the fourth straight year, the largest groups of homebuyers are millennials, who compose 34 percent of buyers.
“Buyers who are 36-years-old and younger continue to purchase homes at a higher rate than other age groups,” said Mr. Crowe. “At the same time, real estate tools and technologies have drastically changed the way we help people buy and sell houses. The refreshed brand is a proactive move to continue to position RE/MAX agents as industry leaders for the home buyers and sellers of today and tomorrow.”
In the coming months, residents will begin to see the new logo on yard signs, office fronts and advertising. In addition, RE/MAX Renaissance and RE/MAX Properties along with the larger RE/MAX network of 115,000 agents in more than 100 countries and territories will celebrate the refreshed look with local events on a global day of celebration on Sept. 20. RE/MAX Renaissance and RE/MAX Properties will be joining the festivities by hosting an office open house for vendors.