Morning Pointe Breaks Ground On Knoxville Hardin Valley Senior Living Campus

Friday, October 30, 2020
Morning Pointe Senior Living leadership and local Knox County dignitaries break ground on the new Morning Pointe of Hardin Valley assisted living and Alzheimer’s memory care community
Morning Pointe Senior Living leadership and local Knox County dignitaries break ground on the new Morning Pointe of Hardin Valley assisted living and Alzheimer’s memory care community

Morning Pointe Senior Living leadership joined dignitaries from throughout the greater Knoxville area to celebrate the groundbreaking of its newest senior living campus, Morning Pointe of Hardin Valley.

Event speakers included representatives from the Knox County Mayor’s Office, the Knoxville Chamber of Commerce and Alzheimer’s Tennessee.

The Hardin Valley campus will be Morning Pointe’s seventh building in the greater Knoxville
area, complementing locations in West Knoxville, Lenoir City, Powell and Clinton, and the 36th
Morning Pointe Senior Living community overall.

Founded in 1996 by healthcare entrepreneurs Greg A. Vital and J. Franklin Farrow, Morning Pointe Senior Living operates assisted living, personal care and Alzheimer’s memory care communities in five southeastern states.

Morning Pointe of Hardin Valley, Phase I of the 20-care senior living campus is expected to
open in the fall of 2021. It will be a state-of-the-art, single-story assisted living community
featuring 85 spacious apartments, including a secure wing specially designed for residents with
Alzheimer’s disease and other memory care disorders. Programming will adhere to Morning
Pointe’s focus on clinical care with physical and occupational therapies, life enrichment and wellness offerings, and intergenerational activities.

The Lantern memory care wing will provide an array of Alzheimer’s and dementia care services,
including therapies such as Teepa Snow’s Positive Approach to Care, Best Friends Approach and Morning Pointe’s own Meaningful Day -- a purposeful memory care program providing structure to help a loved one feel safe and secure.

All residents will enjoy premier amenities and fine dining with local, farm-fresh ingredients.

According to 2016 U.S. Census Bureau population estimate reports, Knoxville is the second
fastest growing city in the state behind Nashville. "Following growth trends, Morning Pointe
seeks to provide retirement living options to bring the over-65 population closer to medical
services and adult children who are relocating to urban areas while also contributing to
workforce development," officials said. "Morning Pointe of Hardin Valley will create 250 construction jobs and another 250 permanent healthcare positions with a positive economic impact of more than $30 million annually, considering payroll, property taxes and local purchase of goods and services."

“Between the economic impact of the University of Tennessee, the access to healthcare
resources and the continued growth of Knoxville and Oak Ridge, the greater Knoxville area has
certainly been a wonderful place to expand our footprint of providing the highest level of senior
resident care for generations to come,” said Mr. Vital, president of Morning Pointe Senior
Living. “Hardin Valley will soon become a thriving community of residents, associates and
families who will call Morning Pointe home. We are so pleased to add this Knoxville area
location to the family.”

Morning Pointe of Hardin Valley assisted living and memory care is the first phase of the full-service senior living campus, which will provide a continuum of care to residents. The second
phase will be a freestanding Alzheimer’s Center of Excellence community designed specifically
to meet the needs of residents with Alzheimer’s disease and dementia. The third and final phase
will be an independent living community.

An architect’s rendering of the completed Morning Pointe of Hardin Valley building
An architect’s rendering of the completed Morning Pointe of Hardin Valley building

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