CHI Memorial announces Ronelle Sellers has been named market director of marketing and communications. Ms. Sellers succeeds Lisa McCluskey, vice president, marketing and communications, who retired.
Ms. Sellers will join the ministry on May 10, 2021 and brings 30 years of experience in the marketing field across multiple industries, including healthcare. Most recently, she served as the director of marketing for Henderson, Hutcherson and McCullough accounting firm based in Chattanooga, where she led the marketing and communication strategies for 20 years.
Her responsibilities included developing and implementing marketing strategies, business development, media relations and communications.
In 2007, Ms. Sellers founded Southside Creative advertising agency and led the team as managing director until 2020. During her time at Southside, the agency’s portfolio included clients from multiple industries including healthcare, accounting, retail and nonprofits, among others. For these clients, Ms. Sellers developed and implemented brand marketing strategies and new business development through traditional and digital media efforts.
Ms. Sellers has a long history of involvement in the Chattanooga community, serving on several boards and committees, which currently include the Leadership Chattanooga Alumni Association and the Chattanooga Area Chamber of Commerce. She also developed many relationships throughout Chattanooga and surrounding counties from serving as board chair for the Chattanooga Women’s Leadership Institute and the Rotary Club of Chattanooga.
Ms. Sellers has also been an honorary presenter and speaker at healthcare and accounting conferences throughout the country. She received her bachelor’s in business administration and marketing from the University of Tennessee.