4-Star Navy General Gives Keynote Address At Morning Pointe Annual Conference

  • Thursday, December 8, 2022
Pictured, left to right, are Lauren Lee, senior vice president of Accounting and Analytics; Franklin Farrow, Morning Pointe co-founder and CEO; Admiral Scott Swift; and Greg A. Vital, Morning Pointe co-founder and president
Pictured, left to right, are Lauren Lee, senior vice president of Accounting and Analytics; Franklin Farrow, Morning Pointe co-founder and CEO; Admiral Scott Swift; and Greg A. Vital, Morning Pointe co-founder and president
Morning Pointe Senior Living hosted Retired Admiral Scott Swift as the keynote speaker for its Annual Conference held in Chattanooga.

Admiral Swift served in the Navy from 1979 to 2018. His service includes commanding the U.S. Pacific Fleet, serving as director of Navy staff at the Pentagon and participating in Operations Praying Mantis, Southern Watch, Enduring Freedom and Iraqi Freedom. He is a four-star general and, as the 35th commander of the Pacific Fleet, he was headquartered at Pearl Harbor, so his speaking on Pearl Harbor Remembrance Day was especially meaningful.

During the session, Admiral Swift spoke about recognizing opportunities for an organization’s growth and overcoming challenges.
He recognized that people and relationships, particularly staff, are key to an organization accomplishing its goals.

“The most important thing that you do is build relationships,” Admiral Swift said.

He added, “The most important byproduct of building relationships is trust, and the metric of trust is loyalty.”

Admiral Swift shared the importance of vulnerability in leadership, as well as training and two-way communication.

Attendees at the conference included leaders within Morning Pointe Senior Living’s corporate office, as well as regional leaders and executive directors from the company’s buildings throughout the Southeast.

“We were so pleased to have Admiral Swift with us today to speak to our Morning Pointe team,” said Greg A. Vital, Morning Pointe co-founder and president. “His message was pertinent to what we do every day in leading our teams across the company, in striving to provide the best experience and service possible to our residents, their families and our associates. We thank him for his service to our great country and for his taking the time to share his wisdom in a very personal way with us.”
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